Shefali is responsible for driving coto’s marketing strategies and expanding the brand’s reach on a local and global scale.
Women centric social community platform coto has hired Shefali Anurag as its Vice President of Marketing. Shefali is entrusted with leading and executing the marketing strategy for coto to drive the platform’s growth and enhance its presence in the dynamic landscape of technology, information, and the internet.
Shefali’s role involves strengthening the coto’s positioning as a leading platform for women, offering them limitless opportunities for growth, connection, and empowerment in the digital world with her expertise in digital marketing, social networking, and global relations.
She has worked predominantly in the tech, ecommerce, and fashion space, and spearheaded marketing initiatives to drive growth for the companies including Amazon, Twitter (Zipdial), Booking.com (Agoda), and Pomelo Fashion, Shefali has managed multiple media launches, announcing funding rounds, acquisitions, product launches, and KOL campaigns across six Asian markets – India, Bangkok, Vietnam, Thailand, Philippines, and Singapore.
Aparna Acharekar, Co-Founder, coto, said, “We’re delighted to have Shefali lead the marketing team at coto. Her rewarding industry experience and strategic vision speak volumes about her knowledge, expertise, and leadership. We’re confident that Shefali’s acumen in the digital world will help the platform build a safe and secure online environment for women.”
Shefali says, “Today, women make up 49.6% of the world’s population; we are finally at the point where we can be equals and take the lead on the global scale. However, given how much time we spend in the digital space, we must stay ahead of the Web3 curve to thrive – coto serves as the perfect medium for this. coto’s team, its vision, and goals inspire me greatly and I’m looking forward to an incredible journey together.”
Shefali holds an M.Sc degree in economics from Symbiosis International University, Pune. She also has done multiple exchange programs at leading universities like Stanford University.
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