Mumbai: Shemaroo Entertainment gets recognized on an international platform for its social media campaign – #FilmiGaaneAntakshari. The company wins CMO Asia’s Social Media and Digital Excellence Award, Singapore2017 for “Best Use of Twitter”. Prior to this, the campaign also bagged Golds at the ‘The Internet & Mobile Association of India (IAMAI)’, Goa Fest Media Abby and has its name registered in Limca Book of Records.
There were approximately 40 countries that participated in the event. The list includes Australia, Japan, UAE, Turkey and Vietnam among others. The jury panel included high dignitaries from across Asia.
Hiren Gada, Director, Shemaroo Entertainment shared his thoughts “It is a very proud and exciting moment for all of us to win this international recognition for our digital campaign – #FilmiGaaneAntakshari and we are thankful to CMO Asia for this prestigious award. Shemaroo has been one of the flag bearers of digital content and this award is a big milestone in our digital journey. Breaking many myths, through #FilmiGaaneAntakshari we have made retro the new cool on Social Media Platforms.”
#FilmigaaneAntakshari was the first of its kind digital campaign that ran on Twitter for 7 continuous days, 24 hours from 26th September ‘16 to 3rd October ‘16 running for a total of 168 hours. The campaign was not just unique because it ran for 168 hours continuous, but also because it created a great buzz by generating over 1.5L Tweets with an Impression of 444M and Reach of over 6.5M.
The 8th CMO Asia Awards is a premium forum bringing elite marketers, brand custodians, advertising and creative honchos together under one roof. As an invitation-only event taking place behind closed doors, the program offers top marketing professionals, agencies and consultants an intimate environment for recognizing & rewarding excellence. The Awards will bring the best industry professionals who have made the outstanding contributions in the Branding & Marketing fraternity. The Awards aim to reward the best in the industry enhance reputations.
