Mumbai: The aviation industry is soaring to new heights, driven by a significant surge in both national and international travel, particularly among Indian passengers. This expansion has spurred a rising demand for relevant and regional content. In response, Shemaroo Contentino, a global leader in in-flight entertainment (IFE), has cemented its dominance in the Indian content market, capturing over 90% of the premium Indian content space. With its diverse library of over 3,000 movies, 25,000+ TV episodes, and 1,500+ music tracks, Shemaroo Contentino is revolutionizing the in-flight entertainment experience for travelers worldwide.
A subsidiary of Shemaroo Entertainment, a trusted name in the Indian media and entertainment industry for over six decades, Shemaroo Contentino boasts a global presence, providing IFE solutions to over 130 airlines worldwide, including industry giants like Air India, Emirates, Qatar Airways, Singapore Airlines, and Etihad Airways. For airlines catering to the Indian diaspora and global markets, Shemaroo Contentino’s expansive and culturally relevant content library has become an ideal solution, catering to passengers from diverse linguistic backgrounds.
True to its motto of “Bringing IFE to Life,” Shemaroo Contentino offers an impressive selection of entertainment across more than 15 languages, including some of the biggest recent blockbusters like Pathaan, Maharaja, Premalu, Jatt & Juliet 3, Toofan, and Jhamkudi. The platform’s ability to deliver both diversity and quality is why airlines worldwide are increasingly turning to Shemaroo Contentino to meet the entertainment needs of their passengers.
Shemaroo Contentino’s success is a result of its transparent business practices, commitment to quality, and its extensive experience in the industry. With over a decade of service, it has built strong, long-term partnerships with leading airlines and content partners, positioning itself as the first choice for bringing top-tier content to the skies. Exclusive partnerships with prominent production houses, streaming platforms, and TV networks have given Shemaroo Contentino access to a vast array of blockbuster films and popular shows, solidifying its market-leading position.
“We’re proud to be at the forefront of providing Indian content for inflight entertainment,” said Murtuza Kagalwala, Managing Partner of Shemaroo Contentino. “Our deep understanding of the global Indian diaspora, coupled with our ability to deliver culturally resonant content, truly sets us apart. As national and international travel among Indians continues to soar, we remain committed to shaping the future of inflight entertainment. Our goal is to make every journey more enjoyable and engaging, transforming long flights into memorable experiences—with the perfect movie or show just a click away.”
With projections showing domestic air trips by Indians reaching 325 million by 2030 and over 35 million Indians living abroad, the demand for Indian content is set to grow rapidly. International travel by Indian nationals is expected to skyrocket from 64 million trips in 2023 to 160 million by 2030, with outbound travel spending projected to surge from $42 billion to $144 billion during this period. This rapid growth presents a significant opportunity for Shemaroo Contentino, which is uniquely positioned to cater to this expanding market with its extensive library of culturally tailored content.
As the aviation market continues to expand and Indian travelers explore new destinations, Shemaroo Contentino is well-poised to maintain its leadership in providing high-quality entertainment, further solidifying its role as the go-to provider of premium Indian content for airlines worldwide.
