• Media
    • Exclusive
    • Buzz
    • Movers & Shakers
    • Events
    • International
  • Prescience 2023
  • Television
  • Advertising
    • Goafest 2022
    • PR
    • Mobile/Digital
      • Marketing
  • Radio
  • OTT
  • Print
  • Cable & DTH
  • Brand Stories
  • Leaderspeak
  • STRAIGHT TALK
  • Think Through
Saturday, February 4, 2023
MediaNews4U
  • Media
    • Exclusive
    • Buzz
    • Movers & Shakers
    • Events
    • International
  • Prescience 2023
  • Television
  • Advertising
    • Goafest 2022
    • PR
    • Mobile/Digital
      • Marketing
        • Market Analysis
  • Radio
  • OTT
  • Print
  • Cable & DTH
  • Brand Stories
  • Leaderspeak
  • STRAIGHT TALK
  • Think Through
No Result
View All Result
MediaNews4U
  • Media
    • Exclusive
    • Buzz
    • Movers & Shakers
    • Events
    • International
  • Prescience 2023
  • Television
  • Advertising
    • Goafest 2022
    • PR
    • Mobile/Digital
      • Marketing
        • Market Analysis
  • Radio
  • OTT
  • Print
  • Cable & DTH
  • Brand Stories
  • Leaderspeak
  • STRAIGHT TALK
  • Think Through
No Result
View All Result
MediaNews4U.com
No Result
View All Result
Home Digital Tech

Shemaroo partners with Filmrare to launch ‘Shemaroo Theatre’ in Decentraland Metaverse

by Editorial
September 29, 2022
in Digital Tech, Featured
Reading Time: 2 mins read
A A
Shemaroo celebrates its 60th Anniversary
Share Share ShareShare

Shemaroo collaborates with Filmrare, a Metaverse Consulting & Development Company, to launch ‘Shemaroo Theatre’ on Decentraland Metaverse Platform.

Shemaroo Theatre will present the virtual visitors an all-new exciting screening experience along with a host of other movie experiences such as a plush lobby, box office counter, virtual trailer zones, along with popcorn and drinks counters for an immersive storytelling feel. The patrons will be treated to a Bollywood movie every Friday, starting 7th October 2022, which initially will be free for the users. This is a vital step by Shemaroo towards its vision to be a vibrant youth brand.

Fractilians from the Decentraland DAO Governance Facilitation Squad, added, “We are beyond thrilled to have Shemaroo Theatre on our platform and to bring some of the Bollywood’s greatest films to our existing as well as potential metaverse users. This will surely take the whole movie-watching experience to the next level without limiting the possibilities of what one can do in an actual movie theatre.”

Hiren Gada
Hiren Gada

Hiren Gada, CEO, Shemaroo Entertainment commented, “Shemaroo has been the pioneers in the entertainment industry by constantly evolving and by being relevant to the consumers through its diverse content offering. As a brand, Shemaroo has always fostered the culture of innovation and technology and with the augment of Shemaroo Theatre on Decentraland Metaverse, we will be spearheading a parallel ecosystem for Bollywood movies to be experienced on a big screen, now from the comfort of one’s home.’’

“At Filmrare, we are laser-focused on helping brands enter the metaverse. We are innovative and pay attention to every detail and are focused on creating quality venues in the Metaverse. It’s a great honor to partner with a brand like Shemaroo that has been entertaining the audiences for the past 60 years and to showcase some of its blockbuster Bollywood movies through the virtual theatre in Metaverse,” concluded, Ravi Krishnan, Founder, Filmrare.

Visit Shemaroo Theatre on Decentraland Metaverse here.

Tags: DecentralandMetaverseShemarooShemaroo Theatre

Related Posts

SIXAM Glow launches in India with its #HalfTheNewDouble Campaign
Brand Stories

SIXAM Glow launches in India with #HalfTheNewDouble campaign

February 3, 2023
AJIO launches Sneakerhood 2.0 campaign conceptualized by Phantom Ideas
Brand Stories

AJIO launches Sneakerhood 2.0 campaign conceptualised by Phantom Ideas

February 3, 2023

LATEST NEWS

AJIO launches Sneakerhood 2.0 campaign conceptualized by Phantom Ideas

AJIO launches Sneakerhood 2.0 campaign conceptualised by Phantom Ideas

February 3, 2023
SBI Life’s campaign appeals to the ‘responsible ambition’ fuelling consumers

SBI Life’s campaign appeals to the ‘responsible ambition’ fuelling consumers

February 3, 2023

MARKET ANALYSIS

Ad volumes soar by 29pc on TV GEC genre in 2022 over 2018: TAM Report
Featured

Digital ad spend in India to surpass TV in 2023: Report

by Editorial
February 2, 2023
0

According to Dentsu's India Digital Report 2023, the Indian advertising industry is expected to grow at a rate of 15.07% and...

MOVERS & SHAKERS

Nona Lifestyle onboards Ketan Jansari as Vice President
Featured

Nona Lifestyle onboards Ketan Jansari as Vice President

by Editorial
February 3, 2023
0

Nona Lifestyle has announced the appointment of Ketan Jansari as the Vice President of their managed marketplace. With a mercantile...

Bonn Group appoints Dawinder Pal as Business Head for House of Veda and Group Marketing Head

Bonn Group appoints Dawinder Pal as Business Head for House of Veda and Group Marketing Head

February 3, 2023

MARKETING

UK’s Barry M forays into Indian Market in association with Myntra
Featured

UK’s Barry M forays into Indian Market in association with Myntra

by Editorial
February 3, 2023
0

Barry M, the UK's color cosmetics brand, has entered India through its partnership with Myntra and Progressive Lifestyles. The brand...

Subscribe to Newsletters

ADVERTISING

Aqilliz and Affine announce strategic partnership
Advertising

Aqilliz and Affine announce strategic partnership

by Editorial
February 2, 2023
0

Aqilliz, a digital marketing middleware technology company, has partnered with Affine, an AI services firm, to develop a federated learning...

Ogilvy Indonesia appoints Satish Ramanathan as MD

Ogilvy Indonesia appoints Satish Ramanathan as MD

February 2, 2023
D2C brands and influencer non-disclosures push personal care to Top 3 violative sectors: Report

D2C brands and influencer non-disclosures push personal care to Top 3 violative sectors: Report

February 2, 2023

PRINT

THG wins 4 awards at WAN-IFRA South Asian Digital Media Awards 2022
Featured

THG wins 4 awards at WAN-IFRA South Asian Digital Media Awards 2022

by Editorial
February 2, 2023
0

The Hindu Group bagged four awards at the WAN-IFRA Digital Media South Asia Awards 2022. TH Newsletters won silver in...

Forbes India unveils winners of 30 Under 30 2023

Forbes India unveils winners of 30 Under 30 2023

January 31, 2023
Network18 undertakes advertising blitzkrieg to announce launch of Palki Sharma’s new show

Network18 undertakes advertising blitzkrieg to announce launch of Palki Sharma’s new show

January 26, 2023

MY COLUMN

Salaam Malayalam
Featured

24 frames of Gender Emancipation: Anup Chandrasekharan

by Editorial
January 31, 2023
0

The effervescence of feminine quotient in films was little too high in the 80’s and then by itself deteriorated and...

Contact Us :

UPLIFT MEDIANEWS4U DIGITAL PVT LTD

No. 194B , Aram Nagar 2, JP Road

Versova, Andheri West

Mumbai - 400061

Umanath.V
+91-99400-17868
umanath@medianews4u.com

© 2019 medianews4u.com

No Result
View All Result
  • Media
    • Exclusive
    • Buzz
    • Movers & Shakers
    • Events
    • International
  • Prescience 2023
  • Television
  • Advertising
    • Goafest 2022
    • PR
    • Mobile/Digital
      • Marketing
  • Radio
  • OTT
  • Print
  • Cable & DTH
  • Brand Stories
  • Leaderspeak
  • STRAIGHT TALK
  • Think Through

Medianews4u.com © 2019 - 2022 All rights reserved.