Shemaroo Umang, a new Hindi GEC from the house of Shemaroo strengthens its content offering with the launch of its first original, ‘Kismat Ki Lakiro Se’. The show takes the audience on a journey of destiny and relationships with a dash of family drama and romance. The mysterious twists and turns of the show will certainly satiate the need of family entertainment of the viewers.
The central cast includes noted daily soap celebrities like Shaily Priya, Varun Sharma, Abhishek Pathania and Sumati Singh. The leads will be supported by a strong cast like Farooq Saeed, Khushi Rajpoot, Arup Pal, Eva Shirali, Ashish Kaul, Tanu Vidhyarthi, Dolly Kaushik, Nadiya Himani and Sheetal Jaiswal.
Sandeep Gupta, COO, Broadcasting Business, Shemaroo, added, “We are excited to launch Shemaroo Umang’s first original show as it marks the channel’s entry into the original content space. The new show, ‘Kismat Ki Lakiro Se’ depicts the complexities of relationships and is something that most couples can relate to. With such differentiated content offering, Shemaroo Umang is set to win over the hearts of its audiences and partners alike.”
Shemaroo Umang’s first original is launched in partnership with Rashmi Sharma Telefilms, a production company that has produced daily soaps like Saath Nibhana Saathiya, Sasural Simar Ka, and Shakti Astitva Ke Ehsaas Ki, amongst others.
Launched in April this year, Shemaroo Umang is the recent addition to Shemaroo’s existing portfolio of FTA channels, Shemaroo TV and Shemaroo MarathiBana. The newly launched show will be aired from Monday to Saturday at 8 pm making it a must watch prime-time content. Shemaroo Umang is currently available on DD Free Dish, various MSO and on major DTH and cable networks.
