Mumbai: ShemarooMe has announced the digital premiere of Auntypreneur, a Gujarati film headlined by acclaimed actor Supriya Pathak Kapur, spotlighting stories of women who choose to begin again. The film underscores ShemarooMe’s continued focus on culturally rooted, purpose-led content that resonates with diverse audiences.
Directed by Pratik Rajen Kothari, Auntypreneur follows the inspiring journey of Jasuben Gangani, a 65-year-old homemaker in a Mumbai housing society who rallies a group of resilient women to tackle a financial crisis through an unexpected leap into entrepreneurship and stock trading. Blending emotion, humour, and nostalgia, the film positions itself as a tribute to the indomitable spirit of women who have long nurtured families and communities but rarely their own aspirations.
Supriya Pathak Kapur delivers what is being hailed as one of her most heartfelt performances, supported by a strong ensemble cast including Ojas Rawal, Brinda Trivedi, Margi Desai, and Yukti Randeria. The narrative highlights camaraderie, courage, and the transformative power of community-driven action.
Sharing her experience, Supriya Pathak Kapur said, “Auntypreneur reminded me that courage doesn’t always roar, sometimes it quietly brews in the corners of ordinary lives. Playing Jasuben was like rediscovering a part of myself that believes it’s never too late to start something new. The story of these women, who take an unconventional path to overcome crisis and challenge every stereotype along the way, beautifully captures the true spirit of empowerment. I’m glad the film will have its digital premiere on ShemarooMe, where stories rooted in culture and simplicity reach every home. I hope viewers see a bit of their mothers, grandmothers, and even themselves in these women who turn life’s chaos into confidence and dreams into reality.”
With this release, ShemarooMe reinforces its commitment to meaningful storytelling that celebrates resilience and reinvention. Auntypreneur aims to redefine entrepreneurship across generations, reminding viewers that it’s never too late to pursue new beginnings.
The film is now streaming on ShemarooMe.
