Mumbai :Shudhdesi Marathi premiered its first Marathi original web series, ‘Striling Pulling’, on January 3. The web series has been extremely well received by Marathi audiences across digital platforms since the release of the trailer was on December 16. Within 15 days of release, the trailer garnered over 3 million views and Episode 01, within 6 days of release garnered over 8 Lakh views. The subscribers on the Shudhdesi Marathi YouTube channel jumped 110 times since the launch of episode 01.
Team details:A 6-episode series, ‘Striling Pulling’ is a comedy drama produced by ShudhDesi Studios &written and directed by renowned Marathi director Sameer Asha Patil. In past, Patil, has worked on Marathi films like Chaurya, Yuntum, and comedy-drama Wagherya. The web-series stars popular faces from Marathi television industry like Bhagyashree Nhalve, Aarti More, Sayali Patil &Nikkhhil Chhavan.
Storyline & Treatment:‘Striling Pulling’ is a modern day take on relationships. With three female protagonists, Pallavi, Priya and Archana as pivotal characters, it traces the journey of their beliefs, ambitions and conflicts. A major twist in Pallavi’s life sets them on an exploratory journey of self and meaning of life. It also focuses on vulnerable relationships in today’s era, where everyone seems to be in an internal search of the perfect. With Pallavi’s journey, Archana and Priya also end up finding a new perspective to their lives.
Regional Content is a hit among viewers across the globe: Commenting on the launch of the web series, Hemant Jain – Sr. EVP & Head of Digital Business, Lokmat Media Group said “Regional content is at the forefront of the rapidly evolving video ecosystem today. With Marathi language users expected to emerge as the 2nd largest after Hindi by 2021, our focus is to cater to the ever-increasing Marathi-speaking audience that prefers alternate content. Through ShudhDesi Marathi, our commitment is to deliver interesting stories that are distinct and contemporary and build the largest community of Marathi speaking audiences”
ShudhDesi Marathi is one more path-breaking initiative by Lokmat: According to Rishi Darda, Joint Managing Director and Editorial, Lokmat Media “We at Lokmat have always had a pulse on our audience and that is reflected in the fact that we are No.1 Marathi daily in India. When the digital wave hit our country, we realized that more and more audiences wanted to consume content in the regional language. We also learned that video content is on the rise. We invested energies in Lokmat.com and grew from 8 lakh in 2016 to 85 lakh users in Dec 2018. Our Hindi news portal, LokmatNews.in has over 55 lakh monthly users. We recently launched an integrated language mobile app that will cater to Hindi and Marathi audiences. We also launched Kidoz TV, a kids animation channel on YouTube. The best part is that all our platforms and apps are built in house using the best technology platforms. Through ShudhDesi Marathi we wish to provide Marathi audiences with original, entertaining content. We have received a great response to the first episode and hope that audiences continue to shower their love.”
