Delhi: Signify has announced its partnership with the dynamic superstar and nationwide icon, Rashmika Mandanna, as its new brand ambassador. This collaboration, which comes just ahead of the summer season, underscores Signify’s commitment to innovation, energy efficiency, and delivering exceptional customer experiences across India.
Rashmika Mandanna, celebrated for her stellar performances and pan-India appeal, will help Signify connect with the increasingly influential younger audience, playing a key role in shaping the country’s consumption trends. This partnership marks a significant milestone in Signify’s journey as it continues to inspire and engage with consumers throughout India.
Commenting on the association, Sumit Joshi, CEO & MD – Signify, Greater India, shared, “At Signify, we believe in bringing the best of innovations to our customers in line with our #BrighterLivesBetterWorld vision. We are delighted to welcome Rashmika Mandanna to the Signify family as the brand ambassador for our Ecolink and Philips brands. Her vibrant personality and commitment to her craft align perfectly with our principles of innovation, utmost quality, and cutting across generations. We are sure that our upcoming association with her will be loved by customers across the nation.”
Nikhil Gupta, Head of Marketing, Strategy, Govt. Affairs & CSR – Signify, Greater India, also emphasized the strategic importance of this partnership, saying, “Rashmika Mandanna, with her dynamic presence and integrity, truly embodies the values that Signify upholds. This partnership marks a new milestone in Signify’s journey to engage the younger audience. With Rashmika on board, we look forward to further enhancing our engagement with Indian consumers and kicking off the season with our high-energy summer campaign.”
Expressing her excitement about the collaboration, Rashmika Mandanna said, “I’m elated to join the Signify family and equally excited to embark on this journey, sharing their inspiring story with the world. Their 130-year legacy of innovation and quality speaks volumes, and I admire their commitment to sustainability and focus on creating lighting solutions that enhance people’s lives.”
As part of the partnership, Rashmika Mandanna will represent Signify’s brands across India, engaging with a diverse audience. Known for her style, grace, resilience, and charisma, Rashmika’s image aligns seamlessly with Signify’s ideals, enhancing the brand’s connection with consumers and marking the beginning of an exciting new chapter in Signify’s India journey.
