Singer India has appointed Six Degrees BCW, part of public relations and communications group BCW India, as its communications agency on record.
The sewing machine and home appliances major made the appointment following a multi-agency pitch, informed an official statement.
Rakesh Khanna, Vice Chairman and Managing Director, Singer India, said, “As we are moving into a new era of transformation, we are thrilled to embark on this journey with Six Degrees BCW in elevating the brand positioning a notch higher while unleashing the exciting opportunities lying ahead. We are certain that this association will result in augmenting the set forth vision to make a positive impact in the lives of our consumers.”
Vandana Sandhir, India Lead, Six Degrees BCW, added, “We are excited to collaborate with Singer India on this journey to strengthen its brand presence. Our team is committed to developing tailored strategies that will resonate with Singer’s target audience and drive brand growth. We are confident that our expertise in moving people within the consumer durables industry combined with our focused Earned-Plus approach will pave the way for a successful and enduring partnership.”
Singer was born in 1854. Singer India Limited was established in 1977. Besides sewing machines, it offers a range of kitchen and home appliances from ovens and gas stoves to refrigerators and washing machines.
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