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Sintex joins forces with BCCI as Associate Sponsor for WPL 2025

by MN4U Bureau
February 14, 2025
in Marketing
Reading Time: 2 mins read
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Sintex joins forces with BCCI as Associate Sponsor for WPL 2025
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Mumbai: Sintex BAPL, a manufacturer of quality water storage solutions and part of Welspun World, has announced its continued partnership with the Board of Control for Cricket in India (BCCI) as an Associate Sponsor for the 2025 Women’s Premier League (WPL). This marks the second consecutive year of Sintex’s association with the prestigious league, reinforcing its commitment to promoting equality, opportunity, and empowerment for women in sports.

The Women’s Premier League has become a groundbreaking platform, celebrating the success and talent of women cricketers while transforming the cricketing culture in India. As a brand known for its innovation and excellence, Sintex shares a similar vision of challenging norms and pushing boundaries, particularly in the water management sector. With this partnership, Sintex aims to foster inclusivity, inspire young female athletes, and promote the vital cause of water sustainability.

“Cricket in India is an emotion, and WPL has emerged as a powerful platform for women to lead and excel. At Sintex, we believe in undertaking initiatives that drive real change. Through this association, our aim is to inspire, break barriers, and enable more young women to pursue their dreams in the field of sports,” said Yashovardhan Agarwal, Managing Director, Welspun – BAPL.

Sintex’s mission is to ensure access to clean and safe water for every Indian through its range of top-quality water management solutions. The company believes that, just as water is essential for life, sports plays an integral role in leading a healthy and vibrant life. Through its partnership with WPL 2025, Sintex aims to engage a wide audience, raise awareness about water conservation, and highlight the importance of environmental sustainability.

In addition to supporting women’s empowerment through its partnership with WPL, Sintex’s parent company, Welspun, also leads the Super Sport Women Program (WSSW). This initiative helps female athletes from underprivileged backgrounds overcome obstacles such as limited resources, financial constraints, and societal barriers, ensuring they have the support needed to excel.

As part of its on-ground activations at the stadium, Sintex is introducing innovative experiences that combine the spirit of cricket with the importance of water conservation:

  • “Kill the Microbes to Win the Game” – An interactive experience where participants eliminate microbes, mirroring how Sintex tanks ensure safe and hygienic water storage.
  • “Donate Water to Win in the Long Innings of Life” – A campaign encouraging fans to pledge water conservation and contribute towards tank donations for communities in need.

With nearly 50 years of experience in the water management industry, Sintex has been offering innovative, durable, and sustainable products that improve everyday life.

Tags: BCCISintexSintex-BAPLYashovardhan Agarwal

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