India shone brightly on the global stage as six agencies were awarded a total of 10 prestigious Pencils — 2 Silver and 8 Bronze — at The One Show 2025, one of the world’s most respected award programs in advertising and design.
The announcement of this year’s Pencil and Merit winners was made ahead of the grand finale of Creative Week 2025 in New York. The highly anticipated One Show 2025 Gala Awards Ceremony, scheduled for tomorrow night, will reveal the Best of Show, Best of Discipline, and other special honors including the “of the Year” awards.
Silver Pencil Winners (India)
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Dentsu Creative Gurugram, with Dentsu Creative Lisbon, Morphedo Technologies Noida, and Useful Garbage Creations Mumbai
Project: “Motorola Deep Connect” for Motorola
Category: Creative Use of Technology, Experiential – In-person -
McCann Worldgroup India Gurugram
Project: “Fit My Feet” for Buckaroo Footwear
Category: IP & Product Design, Products for Good
Bronze Pencil Winners (India)
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Dentsu Creative Gurugram, with Dentsu Creative Lisbon, Morphedo Technologies Noida, and Useful Garbage Creations Mumbai
Project: “Motorola Deep Connect” for Motorola
Category: Interactive, Online & Mobile, Physical Product & Mobile Integration -
Havas Creative India Mumbai, with Bennett Coleman Mumbai, Mr Pink Music São Paulo, and Galloping Horse Production Mumbai
Project: “Ink Of Democracy” for The Times of India
Categories:-
Direct Marketing, Print
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Print & Promotional, Newspaper – Single
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Print & Promotional for Good
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Leo India Mumbai
Project: “Turf Finder” for Gatorade
Category: Out of Home, Brand Installations -
McCann Worldgroup India Gurugram
Project: “Fit My Feet” for Buckaroo Footwear
Category: Health & Wellness, Products -
Ogilvy Bengaluru
Project: “Eye Test Menua” for Titan Eye+
Category: Out of Home, Innovation – New Ideas in Out of Home -
Ogilvy Mumbai
Project: “Handwash Legend” for Savlon
Category: Health & Wellness, Social Media
Merit Wins (India)
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McCann Worldgroup India Gurugram: 5 Merits
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Leo India Mumbai: 4 Merits
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Ogilvy Mumbai: 3 Merits
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Dentsu Creative Gurugram: 3 Merits
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Havas Creative India Mumbai: 2 Merits
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DDB Mudra Group Mumbai, Early Man Film Mumbai, and Ogilvy Bengaluru: 1 Merit each
All Pencil and Merit-winning work from The One Show 2025 can be viewed in a comprehensive showcase and searchable winner list online.
Global Highlights
FCB New York led the global tally with an astonishing 35 Gold Pencils, including 28 for “Spreadbeats” for Spotify — the most awarded campaign of the year, also bagging 10 Silver, 5 Bronze, and 10 Merits.
A staggering 19,860 entries from 62 countries were submitted this year. The global jury awarded 156 Gold, 197 Silver, 270 Bronze Pencils, and 1,027 Merits to the most outstanding creative work across 55 countries.
The One Show 2025 Awards Ceremony will be hosted by comedian and actor Leslie Jones, a three-time Primetime Emmy nominee, known for her iconic stint on Saturday Night Live.
The One Show 2025 Global Creative Rankings will be revealed on May 19, 2025.
Creative Week 2025 Highlights
Now in its 16th year, Creative Week is the premier annual gathering of the global creative industry, celebrating excellence and innovation. Alongside The One Show Awards, the week featured:
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Young Ones Student Awards
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Type Directors Club (TDC71) Best of Discipline and Exhibition
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ADC 104th Annual Awards Ceremony
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Executive AI Creative Summit
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The debut of the AI Creative Challenge
