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Home Featured

Skybags launches creative digital campaign #BagTheBall this football season

by MN4U Bureau
July 6, 2018
in Featured, Marketing
Reading Time: 2 mins read
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Skybags launches creative digital campaign #BagTheBall this football season

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Mumbai:  Skybags, the stylish youth bags brand, has launched creative digital challenge. The challenge goes for everyone irrespective for being  fan or not. #BagtheBall is a simple yet quirky challenge that encourages people to showcase their creativity. To accomplish this challenge, all they have to do, is bag the ball in the most innovative way possible. With #BagTheBall, Skybags aims at engaging with everyone across the country and not just the digital-savvy youth.

World-renowned cricketer, Irfan Pathan kick-started the campaign on Instagram and scored a goal by bagging the ball in his very own Skybags backpack. Fellow cricketers Harbhajan Singh and Jasprit Bhumra followed the trend with their own creative videos. Keeping the fever alive, Indian Football Team Captain Sunil Chhetri also shared a video encouraging his fans to participate. Skybags has already received hundreds of quirky videos for this challenge. To participate in the contest, all one has to do is record themselves bagging the ball, upload it on social media, and tag @inskybags with #bagtheball. Lucky winner will score big with iPhone X, GoPro and iPad. Contest ends on July 15, 2018.

Sudip Ghose
Sudip Ghose

Talking about the campaign Mr. Sudip Ghose, CEO, V.I.P Industries says,“#BagtheBall challenges people’s creativity and encourages everyone regardless of age and gender to show off their football moves. As a brand, we are always looking at ways to innovate and to offer something unique, which truly resonates with our audience. The idea is to reach out to and engage with all especially the youth. It is seeing tremendous response with entries coming from all across India. Whether one is a fan of the game or not this challenge is for everyone.”

 

Links to the campaign:

Bowled over by @IrfanPathan_Official’s moves? It’s your turn to take up the Skybags #BagTheBall challenge and stand a chance to win big! #Repost @irfanpathan_official . . . . Think you can do it better? Take the Skybags #BagTheBall challenge! Simply get the ball into the bag in style, capture it on video, share it on your profile and tag @InSkybags. Let's keep the football spirit going!

A post shared by Skybags (@inskybags) on Jun 26, 2018 at 7:54am PDT

Bhajji bagging the ball in his own style. It’s your turn to #BagTheBall now. #Repost @harbhajan3 . . . . Geared up for the Skybags #BagTheBall Challenge? Then go on. Score. Shoot. Share. Don't forget to tag @InSkybags. Keep the ball rolling! ⚽️

A post shared by Skybags (@inskybags) on Jun 28, 2018 at 7:53am PDT

Do you accept @JaspritB1’s challenge to #BagTheBall? Step 1. Get the ball into the bag Step 2. Capture it on video Step 3. Upload your video tagging @InSkybags and using #BagTheBall . . . . . . #Repost @jaspritb1 It's time to show 'em how it's done! Bust your signature move, get the ball into the bag, capture it on a video and then upload your entry tagging @InSkybags and #BagTheBall #JaspritBumrah #Football #Contest #ContestAlert #Goal #Challenge

A post shared by Skybags (@inskybags) on Jun 30, 2018 at 8:21am PDT

Hear it from the captain! All you have to do is get the ball into the bag, record it and upload your video using #BagTheBall and tagging @InSkybags #Repost @chetri_sunil11 #ContestAlert #SunilChhetri #Football . . . . . . . Passionate about football? Take up the Skybags #BagTheBall challenge! Get the ball into the bag. Record it. Upload it tagging @inskybags . And you're all set.

A post shared by Skybags (@inskybags) on Jul 3, 2018 at 6:56am PDT

Skybags backpacks come with built to last straps, 12 month international warranty and rain cover in most models. The products are available across leading VIP stores, multi-brand stores and retail stores. They are also available online on Skybagswebstore www.skybags.co.in, Amazon, Myntra, Flipkart, Jabong, Paytm and Snapdeal.

Tags: #BagTheBallCEOfootball seasonHarbhajan SinghIrfan PathanJasprit BhumraSkybagsSudip GhoseSunil ChhetriV.I.P. Industries

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