Mumbai : Skybags, the stylish youth brand from the house of V.I.P. Industries Ltd. has launched its latest campaign featuring superstar Varun Dhawan. The ‘Always a Star’ campaign marks the unveiling of the brand’s new Backpack Collection for 2019.
The campaign showcases the stylish collection, which makes one ‘feel like a star’. Dubbed to some foot tapping background music, the campaign hinges on the idea of how a Skybags Backpack elevates the wearer’s style quotient to that of a star.
The new collection represents an impeccable blend of vivid colors, quirky designs, and contemporary patterns. Equipped with built-to-last straps, 12 months international warranty, and rain cover, the collection boasts of stylish and innovative designs. The collection has been designed with an aim to enhance the user’s functional &style needs with added comfort features.
Commenting on the launch of the new campaign and collection, Sudip Ghose, Managing Director, V.I.P Industries said, “The Backpack Collection for 2019 is reflective of a very animated and vibrant spirit; it scores high on the fun and functionality quotient. Through this campaign, we have endeavored to reach out to millennials who are always in quest of something truly unique and trendy. Both, the campaign and the collection aim to capture this essence.”
The promotion of the new Backpack Collection is led by a TVC Campaign starring Skybags’ Brand Ambassador Varun Dhawan. The campaign will run on TVand Digital. Digital will be a key medium through which the campaign theme will be amplified.
Reflecting his thoughts on the new campaign Varun Dhawan, Brand Ambassador – Skybags said, “Skybags has always been my choice when it comes to backpacks; they go very well with my style and have features which enable me to do all I want, and more. I am excited to be part of the new ‘Always a Star’ campaign. It is filmed around a quirky concept and I am sure people will love it, it’s just first-class”
Director – Rahul Nangia
Production House – Lightbox Films
Producers – Imran Khan &Junaid Herekar