Wednesday, June 18, 2025
MediaNews4U
  • Exclusive
  • Advertising
  • Media
    • Radio
    • Cable & DTH
    • Print
    • Digital Frontier
    • Gaming Nexus
  • Television
  • OTT
  • Ad-Tech
  • Marketing
  • Campaigns
  • Analysis
  • Opinion
    • Opinion
    • Think Through
    • Prescience 2023
    • Prescience 2024
  • People
  • Events
    • Leader Speak
    • STRAIGHT TALK
    • Gamechangers
    • Print & TV Summit
MediaNews4U
  • Exclusive
  • Advertising
  • Media
    • Radio
    • Cable & DTH
    • Print
    • Digital Frontier
    • Gaming Nexus
  • Television
  • OTT
  • Ad-Tech
  • Marketing
  • Campaigns
  • Analysis
  • Opinion
    • Opinion
    • Think Through
    • Prescience 2023
    • Prescience 2024
  • People
  • Events
    • Leader Speak
    • STRAIGHT TALK
    • Gamechangers
    • Print & TV Summit
MediaNews4U.com
Home Campaigns

Skybags unveils its new ‘Always A Star’ campaign featuring Varun Dhawan

by MN4U Bureau
April 4, 2019
in Campaigns, Featured
Reading Time: 2 mins read
A A
Skybags unveils its new ‘Always A Star’ campaign featuring Varun Dhawan

Share Share ShareShare

Mumbai :  Skybags, the stylish youth brand from the house of V.I.P. Industries Ltd. has launched its latest campaign featuring superstar Varun Dhawan. The ‘Always a Star’ campaign marks the unveiling of the brand’s new Backpack Collection for 2019.

ADVERTISEMENT

The campaign showcases the stylish collection, which makes one ‘feel like a star’. Dubbed to some foot tapping background music, the campaign hinges on the idea of how a Skybags Backpack elevates the wearer’s style quotient to that of a star.

The new collection represents an impeccable blend of vivid colors, quirky designs, and contemporary patterns. Equipped with built-to-last straps, 12 months international warranty, and rain cover, the collection boasts of stylish and innovative designs. The collection has been designed with an aim to enhance the user’s functional &style needs with added comfort features.

Sudip Ghose
Sudip Ghose

Commenting on the launch of the new campaign and collection, Sudip Ghose, Managing Director, V.I.P Industries said, “The Backpack Collection for 2019 is reflective of a very animated and vibrant spirit; it scores high on the fun and functionality quotient. Through this campaign, we have endeavored to reach out to millennials who are always in quest of something truly unique and trendy. Both, the campaign and the collection aim to capture this essence.”

The promotion of the new Backpack Collection is led by a TVC Campaign starring Skybags’ Brand Ambassador Varun Dhawan. The campaign will run on TVand Digital. Digital will be a key medium through which the campaign theme will be amplified.

Reflecting his thoughts on the new campaign Varun Dhawan, Brand Ambassador – Skybags said, “Skybags has always been my choice when it comes to backpacks; they go very well with my style and have features which enable me to do all I want, and more. I am excited to be part of the new ‘Always a Star’ campaign. It is filmed around a quirky concept and I am sure people will love it, it’s just first-class”

Film Credits:

Director – Rahul Nangia

Production House – Lightbox Films

Producers – Imran Khan &Junaid Herekar

Tags: Always A Star’SkybagsSudip GhoseVarun Dhawanyouth brand

RECENT POSTS

Manju Warrier partners with GRB Ghee for Kerala-Centric Campaign
Campaigns

Manju Warrier partners with GRB Ghee for Kerala-Centric Campaign

June 16, 2025
0

Kochi: GRB Ghee has launched a new integrated brand campaign featuring Malayalam cinema icon Manju Warrier. More than a celebrity...

Read more
NBBL launches Pan-India campaign for Bharat Connect, highlighting trust and ubiquity in digital bill payments
Campaigns

NBBL launches Pan-India campaign for Bharat Connect, highlighting trust and ubiquity in digital bill payments

June 14, 2025
0

Mumbai: NPCI Bharat BillPay Ltd. (NBBL), a wholly owned subsidiary of the National Payments Corporation of India (NPCI), has unveiled...

Read more
Kotak Life celebrates the silent strength of fathers in heartwarming Father’s Day film
Campaigns

Kotak Life celebrates the silent strength of fathers in heartwarming Father’s Day film

June 14, 2025
0

Mumbai: This Father’s Day, Kotak Mahindra Life Insurance Company Ltd. (“Kotak Life”) pays tribute to the quiet heroes in our...

Read more
Bandhan Mutual Fund and Grey India launch Second Edition of ‘Salary Wala Plan’ Campaign
Campaigns

Bandhan Mutual Fund and Grey India launch Second Edition of ‘Salary Wala Plan’ Campaign

June 14, 2025
0

Mumbai: Bandhan Mutual Fund, in collaboration with Grey India, has unveiled the second edition of its widely appreciated campaign, ‘Salary...

Read more
Motherhood Hospitals Unveils AI-Led Ad Film for India’s First AI-Powered Holistic Pregnancy App, ‘Motherhood ONE’
Campaigns

Motherhood Hospitals Unveils AI-Led Ad Film for India’s First AI-Powered Holistic Pregnancy App, ‘Motherhood ONE’

June 14, 2025
0

Bengaluru: In a groundbreaking move in women’s healthcare marketing, Motherhood Hospitals, a network of women and children’s hospitals, has launched...

Read more
Enchanteur’s new GCC Campaign by AHA redefines femininity with strength, scent, and style
Campaigns

Enchanteur’s new GCC Campaign by AHA redefines femininity with strength, scent, and style

June 14, 2025
0

Bangalore: Enchanteur, the French-inspired fragrance brand from the house of Wipro Yardley, has unveiled its latest GCC campaign for the...

Read more

LATEST NEWS

HighField AI Partners with CGI to Streamline Broadcast Graphics Workflow for OpenMedia Newsrooms

HighField AI Partners with CGI to Streamline Broadcast Graphics Workflow for OpenMedia Newsrooms

June 18, 2025
India Gets Its First AI Media Planner with Audience Base by Digital ShoutOuts Media

India Gets Its First AI Media Planner with Audience Base by Digital ShoutOuts Media

June 18, 2025

ANALYSIS

Streaming Notches a Record 44.8% of Total TV Usage in May: Nielsen’s monthly report of The Gauge
Analysis

Streaming notches a record 44.8% of total TV usage in May: Nielsen’s monthly report of The Gauge

June 18, 2025
0

Mumbai: Streaming in US market has reached a historic milestone in May as its share of total television usage outpaced...

PEOPLE

Metafusion names Avinash Trivedi as Chief Growth Officer
People

Metafusion names Avinash Trivedi as Chief Growth Officer

June 18, 2025
0

Noida: Metafusion, the next-generation Vision AI company, has announced the appointment of Avinash Trivedi as its Chief Growth Officer. In...

MARKETING

Birla Tyre launches a new brand identity, including a modernised logo and a redesigned corporate website
Marketing

Birla Tyre launches a new brand identity, including a modernised logo and a redesigned corporate website

June 18, 2025
0

MUMBAI: Birla Tyre has unveiled the launch of its new brand identity, including a modernised logo and a redesigned corporate...

Subscribe to Newsletters

ADVERTISING

WPP Media’s EssenceMediacom wins integrated Media Mandate for Nilkamal
Advertising

WPP Media’s EssenceMediacom wins integrated Media Mandate for Nilkamal

June 18, 2025
0

Mumbai: WPP Media has secured the comprehensive media mandate for Nilkamal Limited, India’s leading furniture and material handling solutions brand....

PRINT

Thane Vaibhav and Ekatva Group launch New Hyper-Local Business Supplement
Print

Thane Vaibhav and Ekatva Group launch New Hyper-Local Business Supplement

June 4, 2025
0

Mumbai: In a powerful collaboration that underscores Thane’s rising prominence as a business hub, leading Marathi daily Thane Vaibhav and...

AUTHOR'S CORNER

From Wordsmiths to Promptsmiths: How Indian Agencies Are Redefining Creative Roles in the AI Era
Authors Corner

From Wordsmiths to Promptsmiths: How Indian Agencies Are Redefining Creative Roles in the AI Era

June 18, 2025
0

India's advertising and content creation landscape has always thrived on the power of human storytelling. From jingles that lingered in...

UPLIFT MEDIANEWS4U DIGITAL PVT LTD
No. 194B , Aram Nagar 2, JP Road,
Versova, Andheri West
Mumbai - 400061

For editorial queries:
[email protected]
[email protected]

For business queries:
Smitha Sapaliga - +91-98337-15455
[email protected]

Recent News

BBH India brings home a Bronze Lion for ‘Bassi vs Garnier Men Facewash’ Campaign

BBH India brings home a Bronze Lion for ‘Bassi vs Garnier Men Facewash’ Campaign

June 18, 2025
HighField AI Partners with CGI to Streamline Broadcast Graphics Workflow for OpenMedia Newsrooms

HighField AI Partners with CGI to Streamline Broadcast Graphics Workflow for OpenMedia Newsrooms

June 18, 2025
India Gets Its First AI Media Planner with Audience Base by Digital ShoutOuts Media

India Gets Its First AI Media Planner with Audience Base by Digital ShoutOuts Media

June 18, 2025

Newsletter

Subscribe to Newsletters

Medianews4u.com © 2019 - 2024 All rights reserved.

  • The South Side Story 2023 Download Report
  • Goafest 2023: Day 3
  • Goafest 2023: Day 2
  • Goafest 2023: Day 1
  • Straight Talk Gallery 2022
  • The South Side Story 2022 Download Report
  • Focus 2022
  • Futurescope Conclave Gallery 2022
  • The South Side Story 2021 Download Report
  • FOCUS 2021
  • Exclusive
  • Exclusive
  • Advertising
  • Media
    • Radio
    • Cable & DTH
    • Print
    • Digital Frontier
    • Gaming Nexus
  • Television
  • OTT
  • Ad-Tech
  • Marketing
  • Campaigns
  • Analysis
  • Opinion
    • Opinion
    • Think Through
    • Prescience 2023
    • Prescience 2024
  • People
  • Events
    • Leader Speak
    • STRAIGHT TALK
    • Gamechangers
    • Print & TV Summit

Medianews4u.com © 2019 - 2024 All rights reserved.