Mumbai: Smoke Lab, a homegrown vodka brand from the NV Group, has appointed Actimedia PR & Digital as its communications partner to steer its brand narrative across Indian and international markets. The strategic partnership comes at a time when the brand is gearing up for an aggressive expansion across new territories, including the UK, EU, and deeper penetration in the U.S., alongside scaling its footprint across Indian cities.
Smoke Lab Vodka, known for its bold design, distinctive flavours, and commitment to using pure Indian ingredients, stands as the flagship global brand of NV Group. With a strong presence in the U.S. and key Indian markets, the brand is entering a new chapter of growth and global relevance.
“Since inception, we’ve kept our eyes on one goal — to create a world-class vodka brand from India. As we remain focussed on consolidating that vision, we are very happy to have Actimedia support us with their expertise and understanding of the lifestyle and business space,” said Varun Jain, Founder, Smoke Lab Vodka.
Actimedia PR & Digital, a boutique firm with over 26 years of experience in shaping lifestyle brands, will lead the brand’s public relations efforts in India while also supporting its visibility across international markets.
“As Smoke Lab enters an exciting, action-packed phase, repositioning itself both in India and globally, we are excited to assist in creating a fresh communications approach and strategy for the ‘Make in India’ brand. The brand not only has a great design aesthetic, it has also crafted some of the boldest, most authentic flavours of spirits from pure Indian ingredients. We look forward to amplifying their story through our multi-platform approach,” said Amitabh Saksena, Founder and Director, Actimedia PR & Digital.
The collaboration underscores Smoke Lab’s ambition to redefine how Indian spirits are perceived on the global stage — blending heritage, innovation, and a bold identity to resonate with modern consumers worldwide.
