New Delhi : Snapdeal has roped in former Airtel CMO Govind Rajan as Chief Strategy Officer, effective August 2015. He brings over 17 years of experience in customer life cycle management and marketing capability.
Snapdeal ropes in Govind Rajan, who most recently served as Chief Marketing Officer (B2C) at Bharti Airtel, where he was responsible for revenue and market share growth, customer life cycle management, and building marketing capability across the organisation. Concurrently, he also served as CEO – Airtel Money (Airtel M-commerce Services) leading Airtel’s foray into mobile money and payments.
Before joining Airtel, he was with Hindustan Unilever (HUL). He had joined the organisation as a management trainee in 1997 before serving in various marketing and leadership roles. In his 15+ years at HUL, Rajan worked across a diverse range of categories and also led sales teams in varied terrain and a wide variety of channels – from modern trade to rural.
His portfolio included marquee brands such as Dove, Ponds, Fair & Lovely, Vaseline, Lakme, Pears, Lifebuoy and Lux.
While at HUL, he was Regional Vice-President – South Asia for Skin Cleansing and prior to that, Vice-President for the Skin Care business. He also served as the Customer Marketing and Sales Operations Head of HUL. In these roles he was responsible for driving the P&L, portfolio management across brands, building new categories such as body lotions, face-wash, and leading in market execution.