SocialTAG, an influencer marketing and talent management agency, recently executed an influencer marketing campaign for Simplified AI, a design and collaboration platform for modern marketing teams.
With the Simplified AI campaign, the agency claims to become one of the first influencer marketing agencies to launch an AI campaign in India, by demonstrating how an AI company used influencer marketing to break into the Indian market, raise brand awareness, and encourage widespread participation.
Simplified AI is an all-in-one app that can be used for everything from designing and generating videos to writing and managing social media, without switching tabs. The brand wanted to highlight the advantages of artificial intelligence and break into the Indian market, due to the increasing usage of the technology and the abundance of information surrounding it.
To spread the word about the AI product, the agency analysed the audience’s problems and showed how Simplified AI addressed them. To reach the correct target audience, the agency collaborated with experienced Indian creators in a variety of sectors, including IT, design, and marketing. Creators like Aevy TV, Ayush Wadhwa, Abhinav Arora, Saptarshi Prakash, Ansh Mehra, Deepak Pareek, Vedika Bhaia, and Paritosh Anand were brought on board to create content about the growing need to integrate AI into brands and adapt the technology.
To achieve a larger audience reach and acceptability, the campaign was run across three platforms: Instagram, YouTube, and LinkedIn.
View the campaign film on Instagram here.
Speaking on the campaign, Ajay Yadav, Co- Founder of Simplified AI, said, “The campaign was a success not just because of huge numbers or influential creators but because we were able to tap the market at its highest and create an impact on consumers everyday lives from simply one influencer activation! It truly reminds you of the power of the creator community today.”
Anushree Jain, Co-founder of SocialTAG, said, “The AI market is steadily increasing in India. When we received the brief from Simplified to implement an Influencer Marketing campaign that will focus on the benefits of AI, we were excited as well as nervous. To target the right audience, we not only worked with the right Influencers who are knowledgeable about AI, but we also used a holistic approach in which the campaign was carried out across three platforms: Instagram, YouTube, and LinkedIn to ensure we reached our audience wherever they were.”
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