Mumbai : With time, our society has been evolving. Women today have proved themselves across sectors… even the male dominated ones. But it hasn’t been easy. From amongst the overall workforce, women represent a minimum percentage and hence as we go up the career ladder it falls further. Why isn’t their qualifications and skill set the only criteria for their progress? It is imperative that we change our perspective towards women at large and not judge them by the responsibilities they might have. Sony Entertainment Television encapsulates this thought beautifully through Patiala Babes and has kickstarted a campaign this Women’s Day -#NazariyaBadaliye.
‘Nazariya Badaliye’ simply means ‘Change your Perspective’. Weaving in this thought seamlessly through the narrative of Patiala Babes, the protagonists Babita and Mini face the society and the challenges at hand with their heads held high. Why is the society reluctant in hiring a middle-aged single mother Babita, who has no work experience despite having the right qualifications? Why does she have to face resistance from her male co-workers when she has equal skill set like them? Why does a teenager like Mini, who has been brought up single-handedly by her mother need her father’s name to get into a good college? Going forward, the show will raise similar issues that are extremely relatable in the current scenario.
Sony Entertainment Television urges viewers to #NazariyaBadaliye. Not just on one day but all 365 days of the year.
Aman Srivastava, Head – Marketing, Sony Entertainment Television commented,” We at Sony celebrate women every day. With this initiative, #NazariyaBadaliye, we urge viewers to evaluate women employees solely on the basis of merit and not look at their responsibilities as their weakness. Because what the world sees as their weakness, we see it as their strength.”