Mumbai: Sony Pictures Networks India (SPN) has launched a premium English movie channel on 23rd August and SPN India will be promoting the high-definition (HD) only channel extensively across various channels of SPN, DTH platform, and across print, digital and social media.
Sony Le PLEX HD’s library boasts of 400 plus movie titles that include 200 award winning movies with over 500 awards to their name through many strategic deals with multiple Hollywood and other international studios.
The channel has roped in writer director Zoya Akhtar as community ambassador. Sony Le PLEX HD and Akhtar will create a community of quality cinema lovers. Akhtar’s role will be to reach out to all movie lovers and build a tribe that appreciates good cinema. She will also be seen actively engaging with movie buffs across various social media platforms owned by the channel.
Saurabh Yagnik, EVP and business head, English cluster, SPN, said, “The growth of Hollywood cinema in India has resulted in segmentation of audiences into two distinct categories. One, being the mainstream cinema offering action and special effects movies, while the other is the non-mainstream cinema that focuses on the storyline, plot and the acclaim of the movie. The market for non-mainstream cinema is currently underserved in our country and Sony Le PLEX HD aims to cater and own this segment.”
“The channel will not only showcase critically acclaimed films but also build an ambience around them in a way that enables great conversations and will help create a common ground for people to build a community of quality movie lovers” he added.
Akhtar saidd, “It’s that perfect space where movie lovers, including me, can interact with each other over their favourite Hollywood movies.”
Sony Le PLEX HD will bring alive a ‘Plex-experience’ on the television sets through their channel packaging and slot names like ‘ The Night Show’ ‘The Noon Show’ and ‘ Le Premiere’. Le Premiere will showcase, for the first time in India, movies like Spotlight, Ex Machina, Foxcatcher and Straight Outta Compton, amongst others.
‘The Magicians’ slot will showcase the movies and the magic that happens behind the camera of critically acclaimed movies such as The Inglourious Basterds, Schindler’s List, Taxi Driver, Gladiator, Philadelphia and more.