Mumbai: After rewriting box office history with INR 200 crore worldwide gross, Thamma is set for its World Television Premiere on Saturday, 21 March at 8 PM on Sony MAX. The premiere will be backed by a high-impact, tech-first campaign designed to drive strong viewer engagement and tune-ins.
The campaign set for the release is “Thammameter”, a tech lead audience engagement innovation that transforms passive viewers into active participants. By tracking real-time heart rates during jump-scare clips and assigning personalized “Ni-Darr / Braver Scores” with shareable scorecards, the property drives both social amplification and performance-led discovery. The microsite’s “Khoon Ki Maang” feature further fuels urgency through a dynamic, community-powered countdown mechanic, engineered to build FOMO at scale.
Anchored in the messaging “Dekho Dil Thaam Kar”, the campaign blends Tech Innovation, smart audience targeting, platform partnerships and full-funnel amplification, positioning Thamma not just as a premiere, but as a data-backed, nationwide television event engineered for scale and impact.
Thamma is the fifth instalment in the Maddock Horror Comedy Universe. The film was helmed by Munjya director Aditya Sarpotdar and stars Ayushmann Khurrana, Rashmika Mandanna, Nawazuddin Siddiqui, Paresh Rawal and Sathyaraj in pivotal roles.
Tune in to the World Television Premiere of Thamma on Sunday, 21st March at 8 PM, only on Sony MAX.
-Based on Press Release
