Mumbai: Sony Music Entertainment India and Maddock Films have formed a strategic partnership in India’s entertainment sector, aiming to collaborate on music projects, including film soundtracks and independent pop ventures with top Indian artists.
Multiple key projects in this partnership include music for “Chhava” starring Vicky Kaushal and Rashmika Mandanna, “Diler” with Ibrahim Ali Khan, and “Ikkis” featuring Agastya Nanda by A.R. Rahman and Sachin-Jigar. Also, soundtracks for “Luka Chhupi 2,” “Sector 36” with Vikrant Massey, “Sarvagunn Sampan” starring Vaani Kapoor, and “Rumi Ki Sharafat” with Radhika Madan are part of this collaboration.
Vinit Thakkar, Managing Director of Sony Music Entertainment India, said, “This collaboration embodies our vision of creating innovative avenues for our artists to connect with audiences. Film and music are powerful storytelling mediums, and by combining our musical expertise with Maddock Films’ cinematic vision, we are confident in delivering impactful and unforgettable experiences.”
Dinesh Vijan, Founder of Maddock Films, echoed the sentiment, adding, “Both Sony Music Entertainment India and Maddock Films have a proven track record of creating chart-topping hits, making this our most significant music collaboration to date. Over the next two years, we are committed to building the industry’s most dynamic and successful music partnership.”
This partnership will aim to deliver exceptional entertainment content through a strategic mix of new soundtrack acquisitions and creative independent pop singles.
