Mumbai: Sony Pictures Networks India (SPNI) has acquired the exclusive media rights for the 20th Asian Games Aichi-Nagoya 2026, marking the return of the prestigious continental sporting event to the Sony Sports Network. Scheduled to take place in Japan from September 19 to October 4, 2026, the tournament will be broadcast live on Sony Sports Network channels and streamed on Sony LIV.
As part of the agreement, SPNI will showcase the highly anticipated 20th Asian Games across India and the wider Indian subcontinent, reinforcing its strong sports broadcasting portfolio.
India heads into the Games riding on historic momentum, having delivered its best-ever performance at the previous edition with 107 medals. The achievement underscored the country’s growing dominance in multi-sport events, with a mix of emerging talent and experienced athletes expected to drive another strong showing.
The Asian Games remain one of the largest multi-sport events globally, featuring 41 sports, including 32 Olympic disciplines. The upcoming edition will also see the inclusion of sports such as mixed martial arts and surfing, alongside popular events like cricket, tennis, esports, kabaddi, sepak takraw, and kurash. Cricket, in particular, is expected to be a major draw for Indian audiences, with both the men’s and women’s teams competing for top honours.
Through comprehensive coverage, expert analysis, and multi-language programming, Sony Pictures Networks India aims to deliver an immersive viewing experience, capturing every key moment from the opening ceremony to the final medal events.
Commenting on the development, Rajesh Kaul, Chief Revenue Officer and Business Head – Sports and International, Sony Pictures Networks India (SPNI), said, “The Asian Games represents sporting excellence and is a powerful platform for national pride. As the 20th Asian Games Aichi-Nagoya 2026 prepares to welcome the best athletes from Asia, we are proud to bring this continental multi-sport event back to Sony Pictures Networks for the third time. India’s historic performance at the last edition, where the nation crossed the 100-medal milestone for the first time, has ignited unprecedented interest in multi-sport events. The stage is set for another unforgettable chapter with the inclusion of cricket along with a formidable Indian contingent ready to chase new milestones. We are committed to delivering immersive coverage that celebrates every medal and inspires millions across the country as our athletes strive for greatness once again.”
Husain Al-Musallam, Director General, Olympic Council of Asia, added, “The Olympic Council of Asia congratulates Sony Pictures Networks India on the signing of the media broadcast rights agreement with the OCA for the Aichi Nagoya Asian Games. This marks the beginning of a new phase in the distribution of the Asian Games across the Indian Sub-Continent.”
