Mumbai : Sony Pictures Networks Television India (SPN) launched Sony Max HD. The channel will go on air from 25th December 2015. Within the industry, it has been noted that the premium HD channels have recorded ten-fold top line growth according to the 2015 FICCI KPMG report.
Speaking on the launch, Neeraj Vyas, Senior EVP, Sony Max & Sony Max2, said, “It has been our constant endeavor to provide viewers an experiential, entertaining and unique television movie viewing experience and the launch of our HD channel takes our obsession for movies to a whole new level. With its own unique movie lineup independent of MAX, the channel will strike a chord with the aspiring audience who yearn for that cinematic viewing experience in the comfort of their homes. Offering an interesting bouquet of Hindi movies, the channel is guaranteed to enthrall Bollywood fans across India”.
To celebrate the season’s festivities Max HD will showcase films such as Bahubali, PK, Queen, Jab Tak Hai Jaan, Ram Leela and Aashiqui. The channel will be available across multiple DTH and leading digital cable platforms.
Sony Max HD will be promoted extensively in digital platform and print apart from the on-air promos in Sony group channels.
Presently there are 56 HD channels in the country out of which only 34 are watermarked by BARC. On an average they generate 9 to 10 GRPs and 80 to 90 per cent of GRPs come from Hindi channels. The HD Channels are carrying 4 to 5 minutes of advertisements.