New Delhi: Sony YAY!, aims to bring the unbounded joy of sports to its little fans. Recently, its association with the World’s Largest Racing Event for School Children – Salwan Cross Country Run, the channel aimed to add a layer of enthusiasm and excitement to the event, leaving children with broad smile on their faces, a bounce in their step and a twinkle in their eye.
The event was scheduled on 5th November at Brar Square, Delhi and saw a participation of over _50,000_ students from more than 1200 schools across the country. Sony YAY!’s key characters, Prince Jai & Dumdaar Viru, cheered the young ones as they race to finish line, inspiring them along the way to continuously pursue excellence, never give up and complete the task with happiness.
Salwan Cross Country Run, a two time Limca Book World Record Holder, is the largest running platform for children in the world that also sees participation from visually impaired and differently-abled students, providing a seamless and fair opportunity for all. They also aim to encourage and re-unite children through the joy of running and adding on to this, with this association, Sony YAY! too, aims to spread the happiness and values that come along with a sport like this.