Mumbai: : With 180.3 million* active online video viewers and almost 4 million* registered subscribers, the OTT companies today are making huge investments in language content to spur growth from regional markets. According to a KPMG and Google report in 2017, Indian language users adapt to digital entertainment at a much quicker pace and the rate is deemed to rise in future.
Catering to this discerning viewer, SonyLIV aces up its regional content offering with the launch of Marathi web-series ‘Full Tight’ today. A 7-episode series, Full Tight is a heartfelt yet realistic take on the youth directed by Shriprasad Pawar and produced by Vijay Barse. The web-series stars popular faces like Yatin Karyekar and Sneha Raikar along with Akshay Kelkar, Sayli Salunkhe, Vanashree Joshi and Sumukhi Pendse.
Full Tight touches upon the concepts of friendship, romance and parenthood with a comical undertone. The story revolves around Adi (Akshay Kelkar)and his weird encounters with his parents (Yatin Karyekar and Sneha Raikar) in what looks like a perfect family setting. All goes well until one evening the father and the son bond over alcohol and all hell breaks loose. Twists, turns and ironies of life weave together in this well-crafted script.
Full Tight is the second Marathi offering by SonyLIV after the massive success of ‘YOLO- You Only Live Once’. Starting July 18, it premieres every Wednesday and will also be available with English subtitles on the platform. Media Partner – Lokmat.com Marathi News & Infotainment Portal.
Promo Link: https://www.sonyliv.com/details/promos/5808388660001/Full-Tight—New-Marathi-Web-Series—Starts-from-18th-July—Promo
Uday Sodhi, Business Head- Digital, Sony Pictures Networks India commented, “Regional content is at the forefront of the digital ecosystem today. With 75% of language users expected to emerge in the OTT category by 2021, the focus has moved beyond Hindi to other native languages. Full Tight, aims to cater to the ever-increasing Marathi-speaking audience that prefer alternate content. Through this, SonyLIV reinstates its promise and commitment to delivering stories that appeal across genres and languages.”
*Data Source- KPMG and Google Report – 2017, Frost & Sullivan’s report titled ‘Over-the-top (OTT) Video Services Market, India, 2017–2022’.
