Mumbai: House Proud, the latest web-series co-produced by SonyLIV and Jossbox, presents 6 stories of change and modification that give way for spatial transformation that help the owners realize the beauty of their own homes. With Asian Paints as the title sponsor and Curo Carte as the associate sponsor, ‘House Proud’ will showcase beautiful makeovers to personal spaces and in the process, bring to the fore the stories, emotions, and desires people have towards particular areas at their homes.
Focusing on smart space transformations, the show will feature home owners from 6 different cities in India, each with their unique stories and vision which they want reflected in the spaces they provide. In this task, they will be assisted by a talented designer and an interior decorator to help them pick and choose the right mix of furniture and fittings.
This6-episode series of 8-12 minuteseach, will featureyoung talented designers who with their unique aesthetic sense and chaotic work styles will reveal a certain method to the madness as they transform the spaces of 6 homes for the first time.
From a bachelor transforming his duplex p to an old couple trying to settle into a retired life by redoing their study, House Proud, is about the different circumstances of its participants and the process of rediscovery that they go through by reimagining their familiar spaces!
Uday Sodhi, EVP and Head – Digital Business, SonyLIV said, “House Proud, aims to bring out the intricate relationship that people have with their favourite spaces at home and give budding designers a platform to metamorphose these spaces into beautiful, aesthetic, functionaland comfortable corners. The concept also integrateswell with SonyLIV’s goal to be the primary provider of innovative, never-seen-before content in India. Being the first English non-fiction content to be featured on SonyLIV, we are extremely confident of the series’ success and its ability to strike a chord with audiences who desire to witness a transformative journey that begins with a vision and ends with its realization.”
Omer Basith, Co-Founder Jossbox, “Everybody has certain dreams regarding how they want the living spacesof their homes to look and feel like. Unfortunately, not all of us are able to convert these visions into reality due to various constraints, but the inherent desire remains. With House Proud, we are giving six participants the chance to live through this process of transformation and the audiences an opportunity to watch this beautiful journey. We are thrilled to partner with SonyLIV, which has never before featured an English non-fiction content, as our first collaboration with an OTT platform, making this journey of firsts a special one. “