Leading workplace and office interior design company Space Matrix has re-appointed digital marketing agency Happy Marketer as its digital partner in 2018. The independent firm has designed some award-winning corporate offices in the region for leading global brands like Uber, Microsoft and LinkedIn, to name a few.
Last year’s engagement has seen Happy Marketer successfully building Space Matrix’s content hub to establish its thought leadership, scale up the digital marketing funnel through a multi-channel approach & drive business results across the APAC market.
In the coming year, the focus would be on elevating the brand’s positioning through video content; expand the reach of the digital marketing efforts to markets like US & Hong Kong; drive efficiencies in the marketing funnel through paid media optimization and more personalized lead nurturing through HubSpot’s marketing automation platform.
FizaHasanMalhotra, Global Head of Marketing of Space Matrix said, “As 2018 progresses we are seeing more changes in the digital marketing landscape and trends such as Artificial Intelligence, Video and Influencer Marketing becoming more prevalent. The key is staying on top of these changes and figuring out what works best for your business. Happy Marketer’s focus on understanding client needs and their thought leadership in digital marketing are central to our successful partnership and we look forward to working together with them again this year”
“Space Matrix is rapidly scaling up its business in the APAC region and their innovative approach has helped transform the workplaces of some of the best known tech, pharma&fintech brands in town. We are glad to have the opportunity to work closely with them to help build their brand and scale up their marketing and sales engine through an integrated digital marketing strategy”, said PrantikMazumdar, Partner at Happy Marketer