Mumbai: This World Sleep Day, Thrive Global India is partnering with SPACES, a premium home linen brand from the house of Indian textiles major Welspun, to issue a national call on the importance of staying well. This partnership aims to align Thrive Global India’s vision of adequate rest, sleep and wellness with SPACES’ product experiences to empower consumers to #StayWell. The collaboration will incorporate Thrive’ s science-based solutions and signature micro steps to focus on thoughtful living for the SPACES family and help it stay true to its mission of inspiring well-being among its consumers.
For nearly three decades, Welspun has been committed to providing the best-in-class multi-sensorial experience through its wide range of superior and high-quality bath and bed linen. SPACES offer thoughtfully designed home linen products to address everyday struggles of usage, maintenance and appearance. With this partnership, Thrive Global India will help SPACES strengthen its efforts to bring mindful, comfortable living to its consumers.
Thrive Global India and SPACES recognise that bath and bedtime are important daily rituals. In our busy, fast-paced lives, we don’t give sleeping or bathing the importance we ought to. When these activities are used as ‘me-time’ they help us pause, refresh and recharge. The Thrive-SPACES partnership will utilize Thrive Global India’s innovative, globally recognised approach to encourage consumers to prioritize their own mental and physical well-being and #StayWell.
As part of the collaboration, Thrive Global India’s media platform will host a dedicated section that will provide curated content across a range of digital assets to take SPACES’ message to a larger audience. This will include a Thrive-SPACES Video Series that will feature new role-models of success who focus on me-time and staying well. Thrive’s community section will also feature personal stories from users and expert commentary that will accelerate the culture shift around the importance of prioritizing well-being.
Speaking of the association between Thrive Global India and Welspun, Founder and CEO of Thrive Global, Arianna Huffington said, “Thrive and Welspun are united in our mission to reinforce the value of mental and physical well-being. With #StayWell, we hope to empower people to take the time for themselves each day, as the science is clear that the key to performing your best is to prioritize our own well-being, which includes making the time to unplug and recharge.”
Dipali Goenka, CEO and Jt. Managing Director of Welspun India, said, “SPACES is all about thoughtful living, hence, we’re delighted to partner with Thrive Global India to integrate our world class products with a thoughtfully designed experience that empowers our consumers to lead a stress-free and healthier lifestyle. We are keen on offering the best to our consumers – quality, technology, and solutions that make their everyday lives better.”
Thrive Global India is part of Times Bridge, whose mission is to bring the world’s best ideas to India and share India’s best insights with the world. Times Bridge’s current portfolio of companies includes Uber, Airbnb, Smule, Coursera, Houzz, and MUBI, among others.