Omni-channel fashion group Tendam has entered into a strategic collaboration with Myntra to enter and expand in India. The collaboration will provide Tendam and its brands with greater visibility and exposure to customers in India.
Lingerie brand Women’s Secret is the first of Tendam’s flagship brands to be available on Myntra. In addition, Tendam will reinforce this market presence with the opening of two franchised stores in Pune’s Phoenix Mall of the Millennium, and Ludhiana’s Silver Arc Mall in January and plans to open around 20 stores over the next three years.
Antonis Kyprianou, Tendam’s Franchise General Manager, said, “We are delighted to have an association that will enable us to develop our omni-channel business. Myntra is the ideal partner for us. They are aligned with our omni-channel strategy and have the capacity and expertise to fully develop it in the country. India is also one of the most promising markets in the world and we want to ensure that Tendam’s brands have a relevant presence there and this will be achieved by working with a local company as strong and dynamic as Myntra.”
Jayanti Ganguly, Vice President, Category Management, Myntra, said, “Myntra’s strategic association with the Tendam group reflects our commitment to offering the best of international styles and brands to our discerning customers in India. For over a century, Tendam has been delivering stylish fashion across Spain and other parts of the world and it’s a great period for us to launch the brand in India as our customers are following and adopting global trends and styles more closely than ever before. We are sure that the collection of this iconic brand will be loved and appreciated by our upwardly mobile fashion-forward customers.”
Vishal Anand, Vice President, Omnichannel, Myntra, said, “It’s a great opportunity for us to help the Tendam group unlock their optimal potential with their physical expansion in the Indian market. Through our omnichannel capability, we aim to provide a much faster and richer shopping experience to our customers.”
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