Ministry of Power, through its designated nodal agency Rural Electrification corporation,is undertaking a major media campaign to spread awareness about the benefits of Pradhan Mantri Sahaj Bijli Har Ghar Yojana ‘Saubhagya’. Under the scheme, free electricity connections are being provided to all households (both APL and poor families) in rural areas and poor families in urban areas.
In a multi-agency pitch, Span Communications has won themedia mandate for the same.
Talking about the win, Naresh Kheterpal, Founder and CEO, Span Communications, said, “Electricity is vital for growth of India, specially rural areas and Saubhagya scheme will just do that by providing electricity connections to all un-electrified households in the country. This will help reduce dependence on Kerosene for lighting purposes, enhance connectivity and eventually improve quality of life in rural areas.We, at Span are proud to be associated with an initiative like this. Winning the campaign is a testimony to the confidence that the client has placed in us.”
In recent past, Span has handled nationwide media campaign promoting energy efficient LED Bulbs, Tube Lights and Fans among masses under UJALA scheme. Span has also worked as nodal agency for distribution of LED Bulbs and has carried out large-scale on-ground activation through Mobile Vans across rural and urban areas in various states thus strengthening its position as one of the leading rural marketing agencies in the country.
Span has also been appointed as creative and social media agency for Ministry of Renewable Energy.