Mumbai: The Spartan Poker, India’s leading and most trustworthy online poker gaming portal, launched phase 2 of it marketing campaign on 3rd October 2017, covering social media and digital. The campaign consists a 2-minute long video featuring Brand Ambassador RannvijaySingha and the idea behind the campaign is to promote poker as a skill-based sport.
Chimp&z Inc. along with Master Mind Pvt Ltd across social media and digital have executed the campaign. The campaign brief included highlighting the poker as a skill based sport as well as a mind enhancing one where RannvijaySingha is playing a skilled opponent and still beats him by maintaining a calm demeanor. The campaign is already a roaring success with 2mn reach on Facebook and 1mn on YouTube alone.
https://youtu.be/plvZEpz8EkI
The first phase of the campaign was launched in June 2017, which has been widely appreciated, the video of which also featured Brand Ambassador, RannvijaySingha. The campaign was a huge success on social media garnering a reach of over 3.5mn overall and over 24mn impressions. The second phase is an extension to the original thought, highlighting the brand and sector as a skill enhancing online sport.
Speaking about the 2nd phase of the campaign, Amin Rozani, Co-founder & MD of The Spartan Poker said, “There are such exciting things happening at The Spartan Poker these days, we recently concluded the first-ever Poker Gaming Awards in September and now we have launched phase 2 of our marketing campaign. This phase lays emphasis on the importance of the poker as a skill-enhancing sport, we are glad to see the campaign’s success, at this rate we hope to extend its reach further and wider than phase one.”
