Mumbai: The Spartan Poker, India’s leading and most trustworthy online poker gaming portal, launched phase 2 of it marketing campaign on 3rd October 2017, covering social media and digital. The campaign consists a 2-minute long video featuring Brand Ambassador RannvijaySingha and the idea behind the campaign is to promote poker as a skill-based sport.
Chimp&z Inc. along with Master Mind Pvt Ltd across social media and digital have executed the campaign. The campaign brief included highlighting the poker as a skill based sport as well as a mind enhancing one where RannvijaySingha is playing a skilled opponent and still beats him by maintaining a calm demeanor. The campaign is already a roaring success with 2mn reach on Facebook and 1mn on YouTube alone.
The first phase of the campaign was launched in June 2017, which has been widely appreciated, the video of which also featured Brand Ambassador, RannvijaySingha. The campaign was a huge success on social media garnering a reach of over 3.5mn overall and over 24mn impressions. The second phase is an extension to the original thought, highlighting the brand and sector as a skill enhancing online sport.
Speaking about the 2nd phase of the campaign, Amin Rozani, Co-founder & MD of The Spartan Poker said, “There are such exciting things happening at The Spartan Poker these days, we recently concluded the first-ever Poker Gaming Awards in September and now we have launched phase 2 of our marketing campaign. This phase lays emphasis on the importance of the poker as a skill-enhancing sport, we are glad to see the campaign’s success, at this rate we hope to extend its reach further and wider than phase one.”