Hyderabad: Spice Lounge Food Works Limited has announced that XORA World, its cultural and experiential events platform, will host a landmark music event celebrating 50 years of Maestro Ilaiyaraaja, one of India’s most iconic and influential music composers. The large-scale live event is scheduled to take place on 28 March 2026 at Gachibowli Stadium, Hyderabad.
XORA World is a proprietary platform of Rightfest, a wholly owned subsidiary and group entity of Spice Lounge Food Works Limited. The upcoming event marks a significant milestone for XORA World and reflects the Company’s strategic expansion into experience-led consumer platforms, complementing its core food and beverage businesses.
With a prolific career spanning five decades, Maestro Ilaiyaraaja has composed over 7,000 songs across thousands of films in multiple languages. His music continues to resonate across generations, firmly establishing him as a cultural icon with enduring influence. Hosting this commemorative event underscores XORA World’s ambition to curate large-scale, high-impact cultural experiences with national relevance.
Spice Lounge Food Works Limited has been consciously expanding its operating canvas beyond traditional restaurant formats into adjacent experiential and lifestyle verticals, including curated cultural events and live experiences. These initiatives are designed to complement the Company’s core food and beverage platform while strengthening its consumer-facing ecosystem.
Such initiatives aim to:
- Strengthen direct-to-consumer engagement capabilities
- Build proprietary platforms with strong cultural and emotional resonance
- Create high-visibility consumer touchpoints across key urban markets
- Enhance brand recall and ecosystem synergies across the Company’s businesses
Commenting on the announcement, Mohan Babu Karjela, Chairman & Director, Spice Lounge Food Works Ltd, said, “Maestro Ilaiyaraaja is not just a musician, he is a cultural institution whose work has shaped generations. Celebrating his 50-year journey is a rare and prestigious opportunity. For XORA World, this represents a defining milestone, demonstrating our ability to build large-format, culturally resonant platforms. For Spice Lounge Food Works, it reinforces our vision of creating consumer-facing lifestyle ecosystems that extend beyond food into experiences, culture and community.”
