Mumbai: SportVot, a global sports-tech company, has announced the launch of SportVot AI, an intelligent broadcast engine designed to automate live sports production, enhance match storytelling and unlock scalable monetisation opportunities across sports.
The company currently provides end-to-end live sports production solutions covering capture, streaming, distribution and analytics. With the introduction of SportVot AI, the platform aims to significantly reduce manpower dependency and enable seamless, simultaneous coverage of tournaments across multiple venues.
Built on a layered intelligence system, SportVot AI focuses on identifying key events during gameplay, projecting contextual graphics within the broadcast environment and generating real-time insights from match data. The system is designed to make professional-grade sports broadcasting more accessible to leagues and organisers across different levels of competition.
Commenting on the launch, Siddhant Agarwal, Founder & CEO of SportVot, said, “For decades, high-quality sports production has been limited to leagues with large budgets and heavy infrastructure. With SportVot AI, we are reimagining how sports can be produced and experienced by combining automation, intelligent analytics, and built-in monetisation tools into a single broadcast engine. Our goal is to ensure that tournaments at every level, from local leagues to international competitions, can deliver professional-grade coverage and unlock new digital revenue opportunities.”
Beyond live production, the platform also enhances content generation by automatically detecting key match moments and creating highlight clips in real time. For example, in sports such as football, the system can identify individual players during a match and tag their involvement across key moments, enabling instant player-specific highlight reels without manual editing. Key moments such as match-winning goals or buzzer-beater shots can be clipped and prepared for digital distribution within moments, significantly increasing content output for organisers and athletes.
These automated highlights also create new commercial opportunities, allowing player-centric clips, match moments and post-game highlight packages to be integrated with sponsor branding and distributed across digital platforms.
On the monetisation front, SportVot AI introduces live-rendered virtual advertising, enabling digital sponsor branding to be inserted onto static surfaces during broadcasts even if no physical branding exists at the venue. Advertisements can be rotated dynamically during matches, creating scalable digital inventory without additional infrastructure.
The system also supports perspective-aware 3D virtual advertisements that adapt to camera angles and field geometry, allowing ads to appear naturally embedded within the playing environment. In addition, the platform integrates advanced analytics and visual decision tools for match analysis and officiating, including projections such as ball-tracking visualisations in cricket to help viewers better understand key decisions.
Through these capabilities, SportVot aims to bring broadcast-quality sports coverage to grassroots tournaments while creating new revenue opportunities through data-driven content and dynamic digital advertising.
