Mumbai: Standard Chartered has launched the second phase of its global wealth campaign, “Now’s Your Time for Wealth”, strengthening its positioning as a strategic partner for global-minded investors seeking confidence and clarity across markets and economic cycles. In India, the campaign is targeted at the expanding wealth and affluent segment, including ‘Global Indians’ with cross-border financial aspirations.
The latest phase brings CIO-powered intelligence to the forefront, offering investors direct access to the bank’s high-frequency market outlooks, expertise-led sector views, and timely cross-market guidance. Through a mix of new editorial partnerships and digital content releases aligned to market movements, the campaign amplifies insights from Standard Chartered’s Chief Investment Office to a wider affluent audience, with a focus on delivering real-time, actionable investment perspectives.
Anchored around three core pillars—Cross Border Wealth, Wealth Expertise, and Navigating Volatile Times—the campaign highlights Standard Chartered’s strengths as a global wealth partner. It underscores the bank’s ability to combine international connectivity with deep investment expertise to support informed decision-making in an increasingly complex financial environment.
This phase is being rolled out as a 360-degree integrated marketing campaign spanning multiple touchpoints, including out-of-home (OOH) advertising, linear and connected television, digital media such as Google Search, programmatic advertising and social media platforms, as well as owned media channels. The approach is designed to engage diverse investor segments in more personalised and contextually relevant ways.
“Investors today are navigating a far more complex landscape, with geopolitical developments and market shifts influencing decisions across borders. With this next phase of our ‘Now’s Your Time for Wealth’ campaign, we aim to give clients clearer access to the insights and connections that matter most. By combining our international network with our 170 years of expertise, and timely perspectives from our Chief Investment Office, we are committed to supporting clients in making confident, well-informed decisions wherever they are in their wealth journey,” said Haymans Fung, Global Head of Marketing for Wealth and Retail Banking at Standard Chartered.
Aditya Mandloi, Managing Director, Head of Wealth and Retail Banking, India and South Asia, Standard Chartered Bank, added, “At Standard Chartered, we empower our affluent clients with deep market insights and expertise to invest confidently. Through Standard Chartered Group’s extensive international network and four wealth hubs, timely intelligence from our Chief Investment Office, and tailored investment opportunities, we help our clients take advantage of the right opportunities at the right time.”
The first phase of the “Now’s Your Time for Wealth” campaign, launched in January 2025, featured a mix of out-of-home advertising across airports and urban locations, print advertising, and film and content partnerships with leading international, regional, and local media across seven key markets—Singapore, Hong Kong, Mainland China, Korea, Taiwan, UAE, and India.
