Mumbai: Star Bharat is extending its fiction programming to 6 days a week- Monday to Saturday, beginning December 9, 2017. As part of the new strategy and marketing initiative, the channel has branded the same as ek-aur-din of entertainment.
The audiences will now be able to enjoy their favorite shows like KaalBhairavRahasya, Jijimaa, Kya HaalMr.Paanchal, NimkiMukhiya, SaamDaamDandBhed and AyushamanBhav on Saturdays too.
Star Bharat’s Spokesperson said, “Our entertaining fiction shows aimed at family viewing have been warmly received. In just a short span of time – many of our shows and characters have become talking points. To further strengthen our bond with our viewers and ensure they get more family time; we have decided to extend our weekday fiction programming to 6 days a week.”
In today’s times when everyone is caught up in their hectic schedules spending time with loved ones takes a backseat. In India, television-viewing time is considered as ‘family time’ as everyone comes together to watch their favorite shows. So, with its ekaur din campaign, Star Bharat, is promising to boost the family time by adding another day of togetherness in the week
Star Bharat started its journey on 28th August 2017 with the promise to showcase inspirational stories about strong and fearless characters who are rooted and rise for the collective good.