Mumbai: Star India has emerged as the successful winner of IPL media rights with bid amount of Rs 16,347 crore for both TV and digital rights for India and the rest of the world.
It is understood that Sony Pictures Network has bid Rs 11,050 crore for India broadcast rights, while Star India bid Rs 6196.94 crore for India broadcast rights. However, Star won the bid due to its consolidated bid for all other rights. Whereas Sony didn’t bid for other rights, except for one of Rs 84.50 crore while
With this win Star India gets the rights for five-year TV and digital rights starting from 2018 through 2022.
I would like convey my delight at finally being able to bring IPL to the rightful home said, Uday Shankar, the Star India chairman after sucessfully winning the IPL bid.
Initially, 24 companies picked up rights papers to contest for the several rights up for grabs in the auction organised by the BCCI. Several big companies like Facebook, Amazon, Twitter, Yahoo, Reliance Jio, Star India, Sony Pictures, Discovery, Sky, British Telecom and ESPN Digital Media purchased the bid. Out of which, as much as 14 companies have submitted bids for the TV broadcasting and digital streaming rights of Indian Premier League (IPL) in India and abroad.
After the completion of technical evaluation of the companies applied for the bidding, Star India and Sony Pictures Network were chosen for bidding the Broadcast rights and Digital rights, While Airtel, Reliance Jio Facebook, Times Internet have qualified for digital rights.
After the completion of technical evaluation of the companies applied for the bidding, Star India and Sony Pictures Network were chosen for bidding the Broadcast rights and Digital rights, While Airtel, Reliance Jio Facebook, Times Internet have qualified for digital rights. In addition to that Yupp TV, Followon, Perform Group, Supersport and beIN Sports have qualified for rest of the world.
Prior to this Star India had acquired the digital rights at the cost of Rs 302 crore in 2015 for a period of three years.
C K Khanna, Acting President, BCCI said, “We are happy to announce Star India as our new Global Media and Digital partner. We thank all the bidders that participated in the process. We have ensured that transparency of the highest form was maintained throughout the process. I would like to thank cricketers and franchises for making the league one of the eminent sporting leagues in the world. I would also like to thank all the fans for showing their continuous support for the VIVO IPL for the last 10 years.”
Amitabh Choudhary, Acting Secretary, BCCI said, “We welcome Star India on board as our broadcast and digital partner. Cricket as a sport has evolved over the years, and today’s bids were a reiteration of VIVO IPL’s growing global popularity.”
Uday Shankar, Chairman & CEO, Star India, said, “We are honoured to be selected as IPL’s Global Media Rights Partner and we thank BCCI for conducting such a transparent process. The VIVO Indian Premier League is undoubtedly one of the most exciting sporting leagues in the world and this acquisition of media rights reaffirms our commitment to serve cricket fans and make cricket even bigger than it is. We are delighted that in Star, IPL has found its natural home. We look forward to bringing this exciting format to our audiences across the world in a quality that all our viewers are accustomed to both on television as well as on digital on Hotstar.
Mr. Uday Shankar further added, “At Star India, we believe that Indian sports have barely scratched the surface of its potential. Both the viewership of sports and more importantly participation in sports is something that we would like to grow substantially over the next few years. The acquisition of these rights is symbolic of our commitment to not just cricket but to the growth of a wider sports culture in the country.”
Rahul Johri, CEO, BCCI said, “We are grateful to the Supreme Court, the Committee of Administrators and the office bearers of BCCI. We are also thankful to Deloitte and our Legal partners Cyril Amarchand Mangaldas for their support in carrying out a fair and transparent bidding process efficiently. We would like to welcome Star India on board as our IPL Global Media and Digital partner, we believe this is a global benchmark and all the stakeholders of IPL will significantly benefit this association with Star India.”