Legends League Cricket (LLC) is set to continue its broadcast partnership with both Star Sports Network and FanCode. Organisers said this is owing to the response to the previous editions of the League.
All matches of the upcoming season of Legends League Cricket will be broadcast across Star Sports, Disney+ Hotstar and FanCode from November 18 to December 9, 2023.
“Legends League Cricket brings together the best national and international talent to the fans, and it was only right that we continue our association with the Star Sports Network and FanCode to showcase the Legends of the sport. This association will continue to give millions of cricket lovers in India the best viewing experience and bring them closer to the stars that they know and love,” said Raman Raheja, CEO, Legends League Cricket.
The addition of newer international cricketers and Indian legends this season is expected to help increase viewership both in India and abroad.
An organiser statement claimed that the LLC broadcasting reach numbers are 388 pc higher reach than other T20 Leagues on sports television, excluding IPL, making it the second most watched and rated T20 League (source: BARC 15+ AB). The LLC claims 280 million global viewership in its previous season.
“We are excited to have Legends League Cricket back on FanCode for the second year. The league provides us the opportunity to relive those magical moments and watch all-time stars of the game such as Suresh Raina, Kevin Pietersen and Gautam Gambhir. It has managed to capture the attention of Indian cricket fans across all age groups and we will look to build on that fandom.”, said Prasana Krishnan, Co-founder, FanCode.
The second franchisee edition will feature matches in five cities: Ranchi, Dehradun, Jammu, Vizag and Surat.
The tournament will kick off with a match between Bhilwara Kings led by Irfan Pathan, and the defending champions India Capitals captained by Gautam Gambhir. Six teams will compete for the trophy.
Legends League Cricket will be broadcast in eight countries in multiple languages including English, Hindi, Tamil, Telugu and Kannada.
Broadcasting partners are Star Sports in India, Sri Lanka & Bangladesh along with Disney+ Hotstar and FanCode; ESPN+ in South Africa and USA with an addition of Willow TV just for American viewers; Fox and Kayo Sports for Australia; Etisalat in the Middle East; and BT Sports in the UK.
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