Mumbai: Star Sports, India’s leading sports broadcaster, launched Doompakdoompak, a catchy new anthem as VIVO Pro Kabaddi Season 5 inches closer to the playoffs and the final match. Celebrating the kabaddimania that has gripped sports fans across the country,the anthem, released along with a music video, is quirky, vivid and features leading kabaddi stars.
With a vision to make kabaddi accessible and engaging for fans across India, Star Sports has built a strong narrative throughout the season, with a host of innovative and appealing marketing campaigns. The new anthem, Doompakdoompak, is energetic, fast-paced and invites fans to participate in the ongoing excitement for the last few matches of the season. Penned byrenowned Bollywood lyricist, Amitabh Bhattacharya, the lyrics takes fans into the journey of season 5 and the preparation for the final battle among the 6 qualified teams. The anthem is composed by leading music composer Ram Sampath.
For season 5 of VIVO Pro Kabaddi, Star Sports has moved away from the traditional campaigns,to a celebration anthem. The film showcases players, referees, coaches and fans in an all-new avatar, celebrating the spirit of the sport, as the finale of a magnificent season of kabaddi draws closer. The film is scripted in 4 languages – Hindi, Tamil, Telugu, Kannada and Bengali, to ensure that it reaches sports fans across the nation.
Season 5 of VIVO Pro Kabaddi has received an impressive response, over 3 months, and now as the Playoffs are approaching – the penultimate phase of the league – the campaign aims to stir more excitement into the mix.
VIVO Pro Kabaddi Season 5 Playoffs begin from October 23rd to October 26th, from 7:30 PM onward and the final takes place on October 28th in Chennai. Fans can catch each match live on the Star Sports network.
Video Link: #VivoProKabaddi: Go DoompakDoompak with the #FinalPanga
Agency: Star Sports Creative Team (Vivek Rao, Vaibhav Chib, Amol Patil,Shubhank Shukla, Vikas Dubey)
Director: Amol Patil
Lyricist: Amitabh Bhattacharya
Music Composer: Ram Sampath