Star Sports, the official broadcaster of the ICC Men’s T20 World Cup, has released a promo film expressing the deep love for cricket and the World Cup among millions of Indians as the event nears.
In 2007, the country fell in love with the ICC T20 World Cup trophy. Memorable moments like Yuvraj Singh’s six sixes and Sreesanth’s catch in the final only added to this love story. In 2022, Kohli’s comeback against Pakistan thrilled the world, reigniting that passion.
Approaching a new chapter in this love story is the promo film, capturing Indian imagination with its depiction of ardent devotion through everyday individuals, from children to veterans, honing cricketing skills enthusiastically. The film highlights the nation’s strong bond with cricket, building excitement as the ICC T20 World Cup nears.
Speaking on the promo-film, Vikram Passi, Head – Marketing, Disney Star said, “Cricket is more than a sport in India; & the ICC Men’s T20 World Cup is its biggest celebration .The “Air Cricket” campaign is a celebration of our love & passion for the cricket world cup. The campaign is based on a simple idea ,Passion for the cricket world cup in the period preceding & during manifests into people instinctively start playing an imaginary game , start mimicking the actions of our favorite cricketers. The fact that fans of all ages , gender , across the length & breadth of the country have themselves played air cricket on numerous occasions increases the relatability & memorability of the campaign.”
The ICC Men’s T20 World Cup 2024 starts on June 2. Star Sports invites Indian fans to support Team India in Group A matches against Pakistan, Ireland, Canada, and the USA. India’s initial game is against Ireland on June 5 in New York, followed by a crucial match against Pakistan on June 9. The final group stage game is against Canada on June 12. Watch all matches live on Star Sports Network and Disney+ Hotstar at 8.00 pm IST.
Link to watch the film:
