Mumbai: Starcom India has been awarded the media duties of Ola, ride-sharing companies. Starcom will oversee the account’s media planning and buying across both traditional and digital media. The business was won in a closely contested pitch, with various leading agencies in the fray.
The mandate is for India, as well as for upcoming international markets that Ola will operate in.
Deepak Sharma, Managing Director, Starcom North says, “Ola was impressed with our strategic planning skills, led by the Human Experience (HX) approach, as also with our strong data and analytics-led capabilities. They are on an incredibly exciting journey and we look forward to being a part of their growth and expansion plans.”
Mudit Shekhawat, Sr. Director, Marketing at Ola said, “We are excited to partner with Starcom. Their teams were able to demonstrate strong insights on the category and brought in fresh ideas and thinking on the brand. Their expertise in integrated communications strategies and smart execution will help in further consolidating our leadership in this industry. We are excited to work with them.”
Ola integrates city transportation for customers and driver partners onto a mobile technology platform ensuring convenient, transparent, and quick service fulfilment. It is focused on leveraging the best of technology and building innovative solutions ground-up that are relevant at global scale. With over 8,00,000 vehicles and a million driver partners, Ola is building mobility for billions across 110+ cities with 14+ unique categories.