The Singapore office of media agency Starcom MediaVest Group has trained volunteers to handle social media for the upcoming Southeast Asia Games for client the Singapore Sports Council.
The team of 25 volunteers aged between 18 and 40 years old have been trained how best to use Twitter, the type of content they should be tweeting and how to prepare to cover a large event as citizen journalists.
As volunteers from the Sports Council, they will serve as an extension to Starcom’s social media team, covering 27 venues and 36 sports for the Games’ 11 day duration.
Starcom Mediavest has won the social media business for the SEA Games a year ago, and was tasked to handle content and community management; tracking and monitoring of owned channels and social listening across 11 countries in the sub-region.
Harbans J Singh, SINGSOC’s deputy director of digital marketing said in a press release: “These games will really see citizen journalism at its finest as user generated content will be on show through the unique social wall that the SEA Games Website will have. We’ve put the last three years of preparation with over 500 people involved in developing and fine tuning all the different aspects of this extraordinary digital experience for the region to enjoy through any platform, and share their experience in a variety of ways.”
Jeffrey Seah, CEO Southeast Asia, Starcom MediaVest Group, and country chair for VivaKi, said: “We are in an era of creativity, content and data. Brands that are connected are brands where people, trends and culture are at that moment in time. Brands that are connected are not only part of that story but in a way creating and amplifying that story. The SEA Games will once again return to Singapore after 22-year long hiatus. SMG is part of that story; the story behind training volunteers, the story of Singapore’s 50 years.”
The SEA Games will be taking place from 5th to 16th June.
