Mumbai: StarPlus is all geared up to launch its epic saga ‘Kasautii Zindagii Kay’ slated to go on air from 25th September. The engaging promos have captured the imagination of our viewers and also raised the bar of marketing campaigns.
In a splendid launch across the country, the channel unveiled enormous statues – ‘Sculpture of Love’ across 10 cities – Mumbai, Delhi, Noida, Pune, Nagpur, Nashik, Rajkot, Vadodara, Surat and Ahmedabad. Spectators witnessed never-seen-before, larger-than-life installation of romance in the form of 23 feet-tall sculpture of two lovers in an iconic pose made by the renowned sculptor Mr. Bhabatosh Sutar. These enormous installations will stay mounted till the launch of the show. These installations along with augmented reality offer viewers a novel, breath-taking experience.
The sculpture depicting unrequited love portray Anurag and Prerana’s star-crossed love as they gaze at each, their faces coved by a red dupatta, symbolizing their togetherness and insulation from the world outside. A team of over 30 artists worked day & night over approximately 45 days to craft these masterpieces which were unveiled by popular Television & Bollywood celebrities.
To provide a unique experience through the technology of augmented reality various locations zones were created where people could see themselves on screens amidst a shower of rose petals. A red dupatta wafted towards them and gently covered their faces.
StarPlus spokesperson said, “StarPlus’s endeavour has always been to push boundaries in all spheres with a single minded objective of inspiring and delighting our viewers. With the KZK Sculpture of Love we have tried to transport our viewers to imaginary realms and offer them a heightened experience of love and romance. The interactive augmented reality has delighted our viewers and provided them with an essence of Anurag and Prerana’s love story. ”
Don’t forget to tune-in to the much-awaited show Kasautii Zindagii Kay from September 25 at 8pm every Monday to Friday on StarPlus.