Mumbai: CavinKare’s flagship hair colour brand, Indica Easy, has unveiled refreshed packaging across its entire portfolio featuring brand ambassador Tamannaah Bhatia, as it looks to strengthen its appeal among consumers seeking convenient at-home hair colouring solutions.
The redesigned packs were introduced at a special event marking the next phase of the brand’s evolution. The refreshed packaging has been rolled out across Indica Easy’s complete portfolio, including its 18ml, 25ml, 90ml and 180ml variants.
With a contemporary visual identity and enhanced packaging aesthetics, the new design aims to improve shelf visibility while reinforcing the brand’s connection with consumers across India.
A long-standing player in the at-home hair colour segment, Indica Easy has built its reputation around offering quick and easy hair colouring solutions. The new packaging reflects the brand’s modern outlook while retaining the familiarity and trust it has established over the years.
The product continues to offer rich hair colour in just 10 minutes and is available in four shades—Natural Black, Dark Brown, Burgundy and Natural Brown.
Speaking about the launch, Rajat Nanda, Business Head – Personal Care Division, CavinKare, said, “Indica Easy has enjoyed a strong relationship with consumers over the years by making hair colouring simple, convenient and accessible. As the brand continues to grow and evolve, we felt it was the right time to refresh our packaging and present a more contemporary identity that reflects the aspirations of today’s consumers. Featuring Tamannaah Bhatia on the new packs further strengthens our connection with audiences while reinforcing the trust and familiarity that the brand stands for.”
Sharing her thoughts on the refreshed packs, Tamannaah Bhatia said, “Hair colour has become an important part of how people express themselves and feel confident. The new packaging is vibrant, modern and reflects the energy of today’s consumers. I am excited to be part of this journey and look forward to seeing consumers embrace the new packs.”
