Mumbai : According to market sources Hindustan Times has appointed the most popular personality in Media Circle Ms. Sudha Natrajan as Head Strategic Business Development, She has rich Media experience spanning more than two decades in the India media industry.
She has worked with the Lintas Media Group for two decades having joined the organisation in 1995. She has held different senior position at the company before being promoted as the CEO in January 2012. Sudha Natrajan stepped down from her position as CEO of Lintas Initiative in June 2012 and co-founded The Media Café (TMC) with Raghav Subramanian, then COO of Lintas Initiative Media in September 2012.
Sudha Natrajan, who has a degree in MBA, has specialised experience in brand marketing, client servicing, and media management.
During her days in Lintas Media Group, Sudha Natrajan created memorable media campaigns such as Britannia 50-50 innovations on cricket (third umpire) and across all other media, which paved the way for the brand getting so much of equity from its media assets.
The indya.com launch with a front page power jacket on TOI, across India, broke all records of hard core consumer base being created on the day one of the launch.