Mumbai: Conceptualised, written and produced by Supari Studios, Asian Paints launched another exciting series of ‘How To videos’ for your home décor ideas.
‘Live Stylishly’ is a weekly series of inspiring home décor & interior design ideas that will help you transform your home into spaces that are functional yet aspirational. With these videos we created an ecosystem of content across Pinterest, YouTube and IGTV for anyone looking for premium lookbooks and ideas to revamp their homes. The content gave a local twist while giving the consumers an understanding of the wide range of products Asian Paints has to offer.
We came up with four versatile themes to enhance spaces like bedrooms, study and living/dining room spaces. These themes were Nautical, Jewel Tones, Botanical and Gelato which were explored through 20 fun DIY videos curating a video catalogue for every homes’ makeover.
Nisha Vasudevan, Director, Asian Paints Live Stylishly Season 3 says, “We aimed to create inspirational and aspirational yet snackable content that will showcase the Asian Paints catalog by illustrating how colours transform a space. We went with snappy scripts complemented by supers that would ensure the audience retains the messaging even if audio didn’t play. The spaces were revamped using choreography created using various sets of hands – they snap, click, and select throughout the videos, and act as catalysts for transformation. No characters are visible in the frames – this has allowed for seamless, fun and clutter-breaking visuals that focus on the spaces. One of the other challenges included the time-frame – we had just 3 days to shoot 20 videos. To achieve the above, we’ve used a mix of stop-motion, compositing and chroma cleverly. All departments had to work hard and smart, and this has translated into a set of neat, lucid and entertaining videos for Asian Paints’ Live Stylishly Season 3.”
Manoti Jain, Executive Producer, Supari Studios says, “For Asian Paints Live stylishly, we wanted to build a brand IP that was strategically relevant and would serve as a powerful content territory for the brand. At the inception of the idea the focus was to build a content strategy that meets both the brand’s goals and engages with the intended audience. We have created a total of 20 videos that revolve around information that the consumers are constantly seeking for while doing up the house. As next steps we are looking to create more videos in the space making Home Decor synonymous with Asian Paints in India.”
Credit List:
Conceptualized & Produced by Supari Studios
Client: Asian Paints
Executive Producers: Manoti Jain, Ujaala Chaudhuri
Director: Nisha Vasudevan
Scriptwriter: Pulkit Arora
Chief AD: Trilok Sadhwani
2nd AD: Shubham Shetye
Sr. Associate Producers: Madhura Bhasker, Prachi Vasant
DOP: Aditya Kapur
Gaffer: Mustafa Shakeel Shaikh
Assistant Gaffer: Habib Raza Khan
Focus Puller: Gagandeep Bawa, Zeeshan Shaikh
Art Director: Prashant Thakkar
Assistant Art Directors: Etisha Jain, Vidhi Jain, Nitin Jain
Art Interns: Pooja Verma, Shalini Agrawal, Mahima Gala
On Set Continuity: Akanksha Shakya, Shikha Sharma
Line Producers: Ismail Dudhwala and Adrian Gomes
VFX Supervisors: Aditya Tawde, Shikha Sharma (Post Office)
Post Producer: Anupam Chandarvarkar
Storyboard Artists: Tanya Lalwani, Ketan Pal, Rahul Mondal, Deepika, Rhythm Sood
Graphic Designers: Riffat Aga, Omkar Sawant, Gina James (Post Office)
Motion Graphics Artists: Shikha Sharma, Neekhil Dighe, Aghil Prasannan (Post Office)
VFX Artists: Harsh Sharma, Kunal Prabhu, Shikha Sharma, Shanel Moraes, Pratik Satam (Post Office)
Offline Edit: Akanksha Shakya
Colour Grade: Aditya Tawde (Post Office)
VO Artist: Prerna Chawla
Sound Design and Mix: Prathamesh Dhudhane
Camera: Jeki Shah (1 Stop Cine Digital)
Lights: Sanjeev Shah (One Stop Services)
Jimmy Jib and Panther Dolly: Vikrant Ghag (Tanvinit Equipments)
Interns: Nimish Jha, Hersh Chetan, Aashish Husein Thanawala
Hand Models: Ayushi Ghag, Nehal Mittal, Nisha Vasudevan, Ujaala Chaudhuri, Prachi Vasant, Madhura Bhasker, Shikha Sharma, Pooja Verma
Spots: Mane Ji, Ilyas Bhai, Baba Bhai, Iqbal Bhai, Rafiq Bhai, Sajid Bhai, Arif Bhai, Salim Bhai
Location: GM Studios, Sakinaka
