Supari Studios, the branded content vertical of Kulfi Collective, has won the content marketing mandate for audio streaming platform Spotify India. The account was won after a multi-agency pitch.
Spotify was launched in India four years ago and offers music and podcasts. As it looks to expand its footprint across the country, the streaming platform has partnered Supari Studios to produce culture-driven content that resonates with diverse audiences across India, informed an official statement.
Supari Studios will be responsible for creating and executing content marketing campaigns for Spotify India’s digital and social channels among other marketing activities. Supari Studios has worked with the brand’s marketing team since May 2021, producing over 35 assets for initiatives across podcasts, music and brand campaigns, the statement added.
“Kulfi Collective proudly unites with Spotify, a visionary brand reshaping the very fabric of music and culture. As masters of immersive storytelling, we’re excited to catapult Spotify’s brand presence to extraordinary heights, forging deep connections with its vibrant user base and offering unforgettable new brand experiences,” said, Manoti Jain, Chief Operating Officer, Supari Studios.
Shirley D’Costa, Chief Business Officer, Kulfi Collective, added, “We are thrilled to partner with Spotify to amplify its brand presence and engage with its ever-growing user base. At Kulfi, we’re committed to providing clutter-breaking, culture-shaping brand solutions to our partners. Spotify operates at the intersection of music and culture, making it an incredibly influential brand, especially among Gen Z and millennial audiences. We’re very excited to deliver brand solutions driving engagement through content and social for Spotify.”
Supari Studios has created branded content properties for Red Bull, Google, Estée Lauder, Asian Paints and YouTube, among others.
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