Kolkata: SVF Cinemas, one of the largest multiplex chains of Eastern India, doubled its pre-pandemic screen count of 16 to 32 in less than 6 months as it forayed into Cooch Behar, North Bengal. This is SVF Cinemas’ second property in North Bengal after Jalpaiguri which too was in a mall promoted by the PRM Begraj group. Conveniently located on the 3rd floor of Cooch Behar’s brand new destination – PRM Market City Mall, this property boasts of 2 screens with a seating capacity of 317.With this new addition, SVF Cinemas will be operating with 32 screens spread across 17 properties. The multiplex was inaugurated by the Hon’ble District Magistrate of Cooch Behar – Shri Pawan Kadyan (IAS) yesterday, 17th March, 2022.
This premium multiplex is aimed at providing a stunning audio visual experience for the big screen lovers. WIth plush pushback seats, sofas and recliners for a luxurious seating experience and a 7.1 Dolby digital surround sound system working in unison with the world leading Barco 2K & 3D projection system, this property is all set to take the cinematic experience of Cooch Behar several notches higher. The pandemic has been a learning lesson for all businesses and SVF Cinemas has tied up with Chemtex Speciality Chemicals to ensure a safe movie-watching experience for the audience with all touchpoints having an advanced anti-microbial bio-bubble coating, regular sanitisation between all shows and 100% vaccinated staff so that the audience can enjoy the movie in a safe and hygienic environment.
Cinema viewing is incomplete without great Food & Beverage options. SVF Cinemas has not only ensured the availability of regular concessions items but also unveiled their exclusive in-house café called 35mm Café in this property. A delectable menu at 35mm Café ensures that the customers get great food with an amazing cinematic experience.
Excited about the New Property Opening, Rudra Prosad Daw, Business Head of SVF Cinemas, said,“The team is excited to launch yet another SVF Cinemas property after overcoming one of the most unpredictable and unfortunate times the world experienced, especially the Cinema Industry which was shut for close to a year in the last two years. With 17 properties, 32 Screens and an incredible team we’ve managed to become the Second Largest multiplex chain in West Bengal. Also, it gives me extreme pride to mention the unconditional support and vision of Shrikant Mohta & Mahendra Soni who’ve instilled in us the spirit of becoming industry leaders. We are aiming to take cinemas back to the people in an attempt to revive the once flourishing Cinema Exhibition business of Bengal. The last 6 months saw the addition of 16 new screens and that couldn’t have been possible without the sheer belief that the entire team at SVF has in the power of Cinema and Big Screen experience.”
Elated by the tremendous growth of the SVF Cinemas, Mahendra Soni, The Director & Co-Founder of SVF, said, “From operating 16 Screens, six months back, to getting stronger with 32 screens, it’s been an extraordinary journey. They have done a phenomenal job. Looking at the tremendous positive response towards the multiplex chain from different squares of the audiences, Cooch Behar is the latest addition to the experience. I’m happy to see that the audiences are coming back to the theatres after the unprecedented Covid times. Let’s hope that 2022 will be the year that marks the revival of Blockbusters at the Box Office and cinegoers will keep coming back to Cinemas.”
SVF Cinemas Cooch behar opened its gates with the premiere show of Hollywood’s latest offering – ‘The Batman’ on 17th March, 3 PM for the distinguished dignitaries and guests of Cooch Behar. The multiplex opens for the public post the premier show and shall be screening ‘The Kashmir Files’, ‘The Batman’ from 6 PM onwards followed by the release of ‘Bachchhan Pandey’ from the 18th of March.
