New Delhi: SW Network, the independent integrated advertising agency, has renewed its creative and digital mandate for Nexus Select Citywalk, Delhi’s premier lifestyle and shopping destination. This marks the fifth consecutive year of partnership between the two entities.
Under the renewed agreement, SW Network will continue to drive creative strategy, digital communication, community engagement, and offline collateral design for the mall. The agency’s role remains central in enhancing audience interaction, fostering cultural relevance, and ensuring consistent brand recall in an ever-evolving retail space.
Over the years, the agency has spearheaded a variety of initiatives—from high-impact festive campaigns and city-wide experiences to everyday digital content and community-driven storytelling—anchored in creativity, consistency, and contextual relevance.
Raghav Bagai, Co-founder, SW Network, stated, “Nexus Select Citywalk is not just a space, it is a feeling. Over the past few years, we have worked closely to make sure that emotion translates into everything we do. This renewal is a reflection of shared trust, clear thinking, and our ambition to keep raising the bar.”
Radhika Gogia, Centre Director, Nexus Select Citywalk, added, “We are happy to associate with SW Network for this year as well. We are confident of their ability to adapt, create, and connect with our audience. We look forward to continuing this journey together.”
The renewed mandate underscores SW Network’s commitment to long-standing brand partnerships and its ability to blend creativity, innovation, and strategy to build meaningful consumer connections.
