Swarovski has partnered brand ambassador actor Ananya Panday to usher in its Diwali campaign. For the festival of lights, Panday showcases Swarovski’s collections – Mesmera, Millenia and Gema.
The Diwali campaign featuring Panday will be live across Swarovski stores, the brand’s website and fashion e-commerce platforms from October 12, 2023.
“Diwali is a time for embracing tradition and celebrating new beginnings, and it is a festival that’s very close to my heart. Swarovski’s beautiful pieces not only reflect the magnificence of the festival, but also the optimism and joy that it represents. The fusion of craftsmanship and contemporary glamour perfectly captures the mood of the Festival of Lights, and I am truly honoured to be a part of this campaign,” said Panday.
Giovanna Engelbert, Swarovski Global Creative Director, said, “Epitomising grace, beauty, and the spirit of modern India, Ananya embodies the essence of Swarovski’s Diwali 2023 campaign, which highlights our commitment to creating moments of brilliance. As we join the celebrations, we are thrilled to unveil a campaign that seamlessly blends Swarovski’s mastery of light and crystal artistry with Ananya’s exuberant elegance.”
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