Swiss Beauty, an Indian makeup brand, has onboarded Bollywood actor Taapsee Pannu as its brand ambassador.
Through this collaboration, Swiss Beauty aims to make its makeup accessible to as many people as possible as Taapsee has a huge set of audience that matches the brand’s consumer group.
An official statement issued by the company, read, “With Taapsee’s influence and the brand’s commitment to high-performing makeup, we aim to redefine standards and help people make better makeup choices. Taapsee has become an inspiration to millions of people across the country. Her natural beauty and genuine portrayal of real-life experiences perfectly align with Swiss Beauty’s core values.”
Amit & Mohit Goyal, Directors of Swiss Beauty, said, “Taapsee’s independent personality perfectly aligns with Swiss Beauty’s inclusive makeup line, which aims to be every makeup lover’s go-to brand with long-lasting and comfortable products. As we celebrate a decade in the industry, we are confident that her association with the brand will uplift our brand and widen the consumer base.”
Speaking about onboarding Taapsee Pannu, Saahil Nayar, CEO, Swiss Beauty, said, “We are delighted to have Taapsee Pannu as our Brand Ambassador, as she perfectly embodies our brand’s spirit. We are confident that her association with the brand will help us reach a wider set of audience.”
Commenting on the collaboration, Taapsee Pannu, “Brands that matter are brands that have a story to tell. Swiss Beauty is all of it & more: grew from the ground up with a super strong aim of making makeup dependable, comfortable yet high-performing. I’ve always been drawn to products that do more than they cost, and Swiss Beauty truly embodies this principle. Their makeup range offers a diverse set of choices & voices that speak to the youth & almost everyone!”
She added, Feels good to be attached to the brand and look forward to working together to set new beauty standards that resonate with the modern outlook.”
